Unlock the power of UX research & strategy: Build products that thrive

Learn how to turn user insights into effective design strategies and build products that meet the needs of your customers

20th May 2023

10 Weeks

Apply Now

Note : This is an Advanced Program. Please fill out the application form in detail. SOP is mandatory for selection

Best for people starting or switching to a career in product design

1:1 Mentorship with Onething Design Co-Founders

Research report building & interview prep using project-based learning

$1.3Bn

Market by 2028

(Acc to Globenewwire)

14.9%

More UX research jobs in next 10 years

Here's what our learners have to say about the course...

Prachi Pancholi
_{UX Designer Onething Design}

"As an intern, I had a lot of ideas but no clear direction for them. Venky really helped me, explore the "why" behind every design decision I made and helped me develop the habit of figuring things out on my own by researching my way out. Exactly what a good mentor can guide you with. I've often picked up minor and significant lessons from him simply by observing how he works, communicates, or even brainstorms. And once again, I would be really excited to work with him on a creative and a challenging project!"

Anjini Khanna
_{Senior User Experience Designer, Onething Design}

Venky has been an extremely encouraging mentor throughout my journey with Onething, from helping me build confidence in my professional and personal interactions to teaching me the nuances of design. He treats each roadblock as a new opportunity for us to learn something new. Each project with him has been full of insights. He has helped us look at design from a new lens. Venky has played a major role in my professional growth. He always believed in my potential even before I did and he constantly pushed me to strive for the best. He has played a vital part in my incredible journey from a UX Intern to a Senior UX Designer.

Yaman Panchal
_{Product Designer,
Botosynthesis}

""I recently attended the Globally Accessible Product Workshop by GrowthSchool & was impressed by the focus on UX research & its impact on creating globally accessible products. The speaker, Venky Hariharan, was knowledgeable & provided valuable insights & practical techniques. The hands-on approach & real-life scenario application were a great investment in my professional development as a product designer. The Growth School team created a supportive & engaging learning environment, leaving me feeling inspired & equipped with the tools to enhance my product design. Thank you GrowthSchool for this incredible opportunity!"

How does this program work?

Weekly LIVE Q&A and Guest Sessions

Have doubts about the program content or need guidance on overcoming roadblocks while scaling your career? We’ve got you covered. Every week the mentor will come LIVE and answer any question you throw at him LIVE.Not only you can learn from your mentor but you can learn from other experts too!

On-Demand Content

We know coming LIVE daily to learn can be difficult. Hence we have created the on-demand video track where you can learn the most important concepts required by spending the least amount of time. Study the video content at your pace and then come up with your doubts weekly to get them answered in the Q&A session.

Jamming & Networking Sessions

Learning alone online can be boring & difficult. So, this program is structured in a model: Learn - Ask Questions - Discuss - ApplyHence every week, there will be a live session for you to discuss and share ideas with your peers, and jam on different problem statements so that you can meet new people and learn together!

Community for Life

You learn and grow best when you are surrounded by like-minded people: You will be made part of a community where you can network, share opportunities, and build relations.

Here's what you'll learn in the program

Module 0

Kickoff Week

Learn exactly how to make the most out of this program.
Get to know the peers you are learning with through ice-breaker sessions.
Interact in the community and make friends to learn with for the next 8 weeks and beyond.

Module 1

Basics

What are the different parts that make-up user experience design (UX UI IA Research Data analysis)
Marketing
Psychology
Art
Architecture
Behavioural
Visceral
Relative

Module 2

Discovery & Strategy

How do we identify problems?
How to identify avenues for growth through added functionalities?
How do we identify if our product is ready for growth?
New products
New functions within existing products
Processes and functions
How to conduct a successful kickoff
Conduct design exercises to understand business needs, user needs, and product needs.
Types of design exercises

Research

Why do we conduct user research?
Who are the people we should speak to?
Archetype v/s Persona
What is the root cause of the problem we are trying to solve?
Why does it occur? We will also deep dive into the “Five Whys”
A.A.R.R.R
When does the problem occur? The environmental, ethnographic, and social reasons behind a problem

Module 3

Breakdown of User Research Types & Methods

How do we understand the broader context of a user’s experience
How to analyse a direct competitor’s product
How to analyse indirect competitors
What is analogous research and how can it help us create a holistic product

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Choosing the right methods

Module 4

User Research Interviews

How to talk to people
How to prepare & moderate
Recruiting Participants
Ethical User Research
Thematic Analysis
What is tacit knowledge

Module 5

Ethnographic Research

Surveys to understand user needs and preferences, identify pain points or usability issues, evaluate the effectiveness of design solutions, and measure user satisfaction or engagement with a product or service
Understand user needs, preferences, and behaviours & gather quantitative data that can be analyzed to identify patterns and trends

Module 6

Evaluative Usability Testing / Moderated & Unmoderated

Competitor Research by reviewing competitors' websites, mobile apps, and social media presence, analyzing their marketing and advertising strategies, and gathering feedback from users and industry experts
Understand & analyze the products or services offered by competitors in the market & identify best practices, strengths & weaknesses of competitors. Use this information to inform design & improve the user experience.

Module 7

Secondary Research

Heuristics evaluation of the user interface, such as navigation, layout, information architecture, feedback, and error prevention to help ensure that the product or service is user-centered, effective, and efficient
Evaluate the usability and user experience of a product or service against a set of heuristic principles or guidelines. Identify usability issues and opportunities for improving the overall user experience.

Module 8

Synthesising Research

Analyzing and integrating data from multiple sources, such as user research, competitive research, market analysis and heuristic evaluations to gain insights into user needs, behaviours, and preferences.

Module 9

Certify your learnings

Learners who successfully complete our
program with content and coursework will receive a GrowthSchool certificate as proof
of their learning!

Meet the program director

Venky Hariharan

Design Manager at Onething Design

Venky Hariharan is a design manager at Onething Design Studio and has worked with several brands, including Royal Enfield, Coca-Cola, Airtel, boAt, TVS and many more. With over 8 years of experience in the design industry, his creativity and attention to detail are unparalleled and he has been recognised for his outstanding work by receiving several awards and nominations.

In his role as a design manager, Venky is responsible for overseeing the entire design process, from ideation to execution. He works closely with his team of designers, providing them with guidance and feedback to ensure that the end product is in line with the brand's vision.

Venky's experience working with multiple brands has given him a unique perspective on the design industry. He has seen firsthand how different brands approach design and has been able to adapt to different design styles to meet the needs of his clients.

Learn from the founding members of Onething Design

Divanshu Thakral

Co-Founder, Onething Design

Manik Arora

Co-Founder and Design Director, Onething Design

Antara Bhargava

Experience Design Lead, Onething Design

Case Studies

OneThing Design has been working on projects with leading companies and brands across multiple industries. Here are a few examples

BEVERAGE

Coca-Cola launched a unique app in the Maldives to bring consumers closer using digital commerce & D2C model. Onething Design adapted Coke's brand identity & melded iconic elements to create a cohesive visual identity for the brand in a digital context.

TELECOMMUNICATION

Airtel, the telecom giant, sought a call logs dashboard that could present vital information at a glance. Onething Design created the dashboard to help users gain quick insights into the customer's behaviour and provide a bird's eye view of significant information.

retaiL

HealthKart is India's top sports nutrition & vitamin e-commerce platform. Onething Design revamped their website & app, introducing new features that allow users to shop, consult & track their lifestyle from a health & fitness perspective.

Moreover Onething has also collaborated with the following well known-brands

Program Fee

UX Research & Strategy

at ₹39,999 + GST

Exclusive content curated by Venky Hariharan
Unbeatable Research Templates
Must-read Ebooks from renowned UX Authors
Influential Papers on Media Philosophy
1v1 Sessions with Onething Design Co-Founders

Frequently asked questions

Are there any prerequisites for this program?

This program does not have any formal prerequisites. Just bring yourself and your hunger to learn!

When do the live group calls & guest sessions happen?

The live group calls will be held every weekend. The entire program schedule will be communicated during the onboarding call.

What if I can’t make the live sessions?

Growthschool's UX Research & Strategy program is designed to work with your schedule.

We strongly encourage you to attend the Live Kickoff call in March to receive the complete schedule of the program. We also encourage you to attend other live calls, but none of these are compulsory. You will receive the recordings of every live session that happens as part of the program

The major thing you miss out on when absent is the “Breakout Rooms”, where fellow industry insiders share feedback & engage in discussions in limited-size Zoom rooms.

Of course, you can always watch the session recordings and participate in discussions or leave your feedback on our community forum.

How much access do I get to the mentors?

We can’t promise that our mentors will reply to every single message, but they’ll be active during the live sessions and answer any doubts/queries you raise then. You can also approach them for feedback during this time.

How much time can I expect to spend on the program each week?

At least 3-4hours per week, for the 10 weeks of the program.

This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be 90 minutes long.

They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program.

What’s included with the program?

With your tuition, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you can interact with your batchmates.

You’ll retain access to the program materials and community indefinitely after the program ends.

When will I get my GrowthSchool Certificate?

Individuals who successfully complete 80% of the course work i.e. cover all learning modules & project submissions are eligible to receive a Certificate of Completion from GrowthSchool.

For any support, Please mail to hi@growthschool.io. Our Support team will get back to you within 24 hours. The brands and companies that the instructors of Growthschool are working or have worked, have no relation whatsoever with Growthschool.

Refund Policy

UX Research & Strategy Program