Become AI-driven
UX Researcher

Learn how to turn user insights into effective design strategies and build world-class products using an AI-driven methodology
5th November 2023
10 Weeks
Karla Fernandes
Senior UI/UX Designer
Yamini Joshi
UX Research Manager
Arul Krishnan U
Mobility UX Researcher
Val Pucilowski
UX Researcher - Instagram
Learn from UX Researchers who have worked with brands like
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Note : This is an Advanced Program. Please fill out the application form in detail. SOP is mandatory for selection
Best for people starting or switching to a career in product design
1:1 Mentorship with Onething Design Co-Founders
Research report building & interview prep using project-based learning
$1.3Bn
$1.3Bn
Market by 2028
(Acc to Globenewwire)
14.9%
14.9%
More UX research jobs in next 10 years
Course Journey
Curriculum
Certification
Mentor
Pricing
FAQs

Here's what our learners have to say about the course...

Prachi Pancholi
UX Designer Onething Design
"As an intern, I had a lot of ideas but no clear direction for them. Venky really helped me, explore the "why" behind every design decision I made and helped me develop the habit of figuring things out on my own by researching my way out. Exactly what a good mentor can guide you with. I've often picked up minor and significant lessons from him simply by observing how he works, communicates, or even brainstorms. And once again, I would be really excited to work with him on a creative and a challenging project!"
Anjini Khanna
Senior User Experience Designer, Onething Design
Venky has been an extremely encouraging mentor throughout my journey with Onething, from helping me build confidence in my professional and personal interactions to teaching me the nuances of design. He treats each roadblock as a new opportunity for us to learn something new. Each project with him has been full of insights. He has helped us look at design from a new lens. Venky has played a major role in my professional growth. He always believed in my potential even before I did and he constantly pushed me to strive for the best. He has played a vital part in my incredible journey from a UX Intern to a Senior UX Designer.
Yaman Panchal
Product Designer,
Botosynthesis
""I recently attended the Globally Accessible Product Workshop by GrowthSchool & was impressed by the focus on UX research & its impact on creating globally accessible products. The speaker, Venky Hariharan, was knowledgeable & provided valuable insights & practical techniques. The hands-on approach & real-life scenario application were a great investment in my professional development as a product designer. The Growth School team created a supportive & engaging learning environment, leaving me feeling inspired & equipped with the tools to enhance my product design. Thank you GrowthSchool for this incredible opportunity!"

How does this program work?

Weekly LIVE Q&A and Guest Sessions

Have doubts about the program content or need guidance on overcoming roadblocks while scaling your career? We’ve got you covered. Every week the mentor will come LIVE and answer any question you throw at him LIVE.Not only you can learn from your mentor but you can learn from other experts too!

On-Demand Content

We know coming LIVE daily to learn can be difficult. Hence we have created the on-demand video track where you can learn the most important concepts required by spending the least amount of time. Study the video content at your pace and then come up with your doubts weekly to get them answered in the Q&A session.

Jamming & Networking Sessions

Learning alone online can be boring & difficult. So, this program is structured in a model: Learn - Ask Questions - Discuss - ApplyHence every week, there will be a live session for you to discuss and share ideas with your peers, and jam on different problem statements so that you can meet new people and learn together!

Community for Life

You learn and grow best when you are surrounded by like-minded people: You will be made part of a community where you can network, share opportunities, and build relations.

Here's what you'll learn in the program

Module 1
Kickoff Week
  • Learn exactly how to make the most out of this program.
  • Get to know the peers you are learning with through ice-breaker sessions.
  • Interact in the community and make friends to learn with for the next 8 weeks and beyond.
Module 2
Basics
  • What are the different parts that make-up user experience design (UX UI IA Research Data analysis)
  • Marketing
  • Psychology
  • Art
  • Architecture
  • Behavioural
  • Visceral
  • Relative
Module 3
Discovery & Strategy
  • How do we identify problems?
  • How to identify avenues for growth through added functionalities?
  • How do we identify if our product is ready for growth?
  • New products
  • New functions within existing products
  • Processes and functions
  • How to conduct a successful kickoff
  • Conduct design exercises to understand business needs, user needs, and product needs.
  • Types of design exercises
Research
  • Why do we conduct user research?
  • Who are the people we should speak to?
  • Archetype v/s Persona
  • What is the root cause of the problem we are trying to solve?
  • Why does it occur? We will also deep dive into the “Five Whys”
  • A.A.R.R.R
  • When does the problem occur? The environmental, ethnographic, and social reasons behind a problem
Module 4
Breakdown of User Research Types & Methods
  • How do we understand the broader context of a user’s experience
  • How to analyse a direct competitor’s product
  • How to analyse indirect competitors
  • What is analogous research and how can it help us create a holistic product
Module 5
User Research Interviews
  • How to talk to people
  • How to prepare & moderate
  • Recruiting Participants
  • Ethical User Research
  • Thematic Analysis
  • What is tacit knowledge
Module 6
Ethnographic Research
  • Surveys to understand user needs and preferences, identify pain points or usability issues, evaluate the effectiveness of design solutions, and measure user satisfaction or engagement with a product or service
  • Understand user needs, preferences, and behaviours & gather quantitative data that can be analyzed to identify patterns and trends
Module 7
Heuristics Evaluation
  • Heuristics evaluation of the user interface
  • Evaluate the usability & user experience of a product
  • Identify usability issues and opportunities
  • Opportunities for improving the overall user experience
Module 8
Evaluative Usability
  • Information designing
  • Creating an interactive prototype with Figma (Ready UI)
  • Competitor Research
  • Creating a live interactive prototype on your phone with Bravo Studio
  • Analyzing the marketing & advertising strategies
  • Understanding the competitor positioning
  • Sharable link for remote testing
Module 9
Synthesising Research
  • Analyzing and integrating data from multiple sources, such as user research, competitive research, market analysis and heuristic evaluations to gain insights into user needs, behaviours, and preferences.
Module 10

Learn and Navigate through the future - Use AI to your advantage

Exclusive Module on Leveraging AI & ChatGPT as a UX Researcher
  • In-depth Insights on leverage AI tools for research & research analysis
  • Data-Driven Decision Making: Utilize AI for comprehensive market analysis and extracting competitive insights.
  • Enhanced Communication: Develop engaging visualisations and improve collaborative efforts.
  • Productivity Amplified: Learn effective methods of improving efficiency.
  • Career Advancement: Master AI techniques to keep pace with the dynamic field of Design

Gen AI tools you'll be learn along with the program

Projects

We help you build business application based projects relevant to the problems faced by top product companies
Module 1
Introduction to Data
Science and Data Analysis
  • Python using TfidfVectorizer
  • Pandas, NumPy
  • Sci-kit-learn News.csv for the dataset
Module 2
Gender Detection & Age Prediction
  • Machine Learning and Computer Vision skills required
  • Python and the OpenCV library to implement Convolutional Neural Networks
Module 3
Project on Speech Recognition via Emotions
  • Python’s SoundFile
  • Librosa
  • NumPy
  • Scikit-learn
  • PyAaudio packages can be used
Module 4
Developing Chatbots
  • Machine Learning
  • Artificial Intelligence
  • Data Science techniques.
and many more...

Certify your learnings

Learners who successfully complete our
program with content and coursework will receive a GrowthSchool certificate as proof
of their learning!

Program Directors

Anshul Agarwal

Principle Design Researcher @ Intuit
As India UXR site lead, I lead international research for Intuit’s Flagship product QuickBooks. Majority of my work is focused on US market, yet I draw a lot of similarities between small and medium business owners from emerging markets from my past experience of researching SMBs for Google Pay.
‍
I've worked with brands like-

Arul Krishnan U

Mobility UX Researcher @ Kia Motors
Researching India-Specific UX - Mobility and Helping Kia build India-specific Products, User Experiences, and Strategies through Product Clinics, User Research, Trend Reports, and Context Design Research.
‍
My research interests lie at the intersection of Well-being as Design, Biophilia, Transportation & Intelligent Mobility Solutions, Design Research, and Graphic/Visual Design.

Prithiv Kumar

Senior UX Researcher @ Nissan Digital
I'm a researcher with 6 years of experience in enhancing user engagement and satisfaction through research-driven design processes. As a UX Designer at Nissan Digital India, I have increased user engagement of a new web application by 40% by conducting thorough user research and creating detailed user personas.

I've worked with brands like -

Program Fee

UX Research & Strategy

*Starts at  ₹40,000 + GST
  • Weekly Program Modules
  • Program Workbooks
  • Weekend Live calls
  • Program Projects
  • Design Hackathons
  • Premium Discord community

Frequently asked questions

Are there any prerequisites for this program?
This program does not have any formal prerequisites. Just bring yourself and your hunger to learn!
When do the live group calls & guest sessions happen?
The live group calls will be held every weekend. The entire program schedule will be communicated during the onboarding call.
What if I can’t make the live sessions?
Growthschool's UX Research & Strategy program is designed to work with your schedule.

We strongly encourage you to attend the Live Kickoff call in March to receive the complete schedule of the program. We also encourage you to attend other live calls, but none of these are compulsory. You will receive the recordings of every live session that happens as part of the program

The major thing you miss out on when absent is the “Breakout Rooms”, where fellow industry insiders share feedback & engage in discussions in limited-size Zoom rooms.

Of course, you can always watch the session recordings and participate in discussions or leave your feedback on our community forum.
How much access do I get to the mentors?
We can’t promise that our mentors will reply to every single message, but they’ll be active during the live sessions and answer any doubts/queries you raise then. You can also approach them for feedback during this time.
How much time can I expect to spend on the program each week?
At least 3-4hours per week, for the 10 weeks of the program.

This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be 90 minutes long.

They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program.
What’s included with the program?
With your tuition, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you can interact with your batchmates.

You’ll retain access to the program materials and community indefinitely after the program ends.
When will I get my GrowthSchool Certificate?
Individuals who successfully complete 80% of the course work i.e. cover all learning modules & project submissions are eligible to receive a Certificate of Completion from GrowthSchool.
For any support, Please mail to hi@growthschool.io. Our Support team will get back to you within 24 hours. The brands and companies that the instructors of Growthschool are working or have worked, have no relation whatsoever with Growthschool.
Refund Policy
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UX Research & Strategy Program
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