The program price is ₹15,000 + GST
Deadline 27th August 2023
Apply Now

Become an AI-powered Social Media Marketer

Boost your brand & drive results by learning social media marketing, leveraging Generative AI in 7 Weeks from the expert who has done it for the biggest of brands like Uber, Even, Coca-Cola, SONY, and Durex.

The program price is ₹15,000 + GST
Mentored by
Nikhil Kant
Head of Brands at
Previously Worked at
Application deadline
27th August 2023
Cohort starts on
28th August 2023

Who is this program for?

Social Media Marketers 
Who want to tap into the vast potential of social media platforms
Founders & Business Owners
Who want to achieve sustainable business growth in the digital age.
Marketing Professionals
Who want to diversify skills and integrate social media with other marketing channels.
Ad Agency Owners & Operators
Who want to leverage targeted advertising capabilities to deliver exceptional results.
Who want to drive strategic decision-making & manage brand reputation
Digital Marketers
Who want to expand their reach & engage with the audience to build brand authority.
Freelancers and Consultants 
Who want to build personal brands & open up new opportunities in the freelance market.
Who want to prepare for a wide range of career paths in the digital landscape with confidence. 

What will you learn?

Module 1
Overview: Fundamentals of Social Media
Learn the foundational concepts, principles, and practices that underpin the effective use and understanding of social media platforms.
  • Getting started with the base concept of social media
  • Social media marketing vs new age social media marketing
  • Understanding the algorithms of different channels
  • The secret sauce of social media marketing
Learning outcome: 
Develop a comprehensive understanding of the current social media marketing environment, facilitating the recognition of significant obstacles and adjustment to dynamic trends in the industry.
Mentored by
Module 2
Deep Diving into Social Media Channels
Explore the social media platforms to gain in-depth knowledge and understanding of their features, functionalities, audience dynamics, and best practice.
  • TG Analysis
  • When and where is your TG hanging out
  • Tool analysis to take data-driven decision
  • Measuring the activeness of your TG
  • Optimising your content based on channels
  • Case study on how your gut can be wrong
Learning outcome: 
Learn to dissect and understand your audience, and your competition, setting a firm foundation for developing targeted marketing strategies.
Mentored by
Module 3
Content Strategy
Learn to build a strategic approach to create, plan, develop and distribute content to achieve specific goals and engage with a target audience.
  • Types of content
  • Channel-wise content strategy
  • Strategy for B2C brands
  • Strategy for B2B brands
  • Extensive research on what content works (tools)
  • Little hacks that can change your content game forever
Learning outcome: 
Master the art of content positioning, helping you shape compelling stories that resonate with your target audience.
Mentored by
Module 4
Different Forms of Marketing & Automation
Dive deep into the different forms of present marketing channels & understand how automation streamlines & scales marketing efforts, save time and resources, enhance customer engagement and improve overall marketing performance.
  • Meme Marketing
  • Moment Marketing
  • How to stand out from the crowd
  • Mastering content marketing
  • Idea generation and automation
Learning outcome: 
Get a handle on social media channel strategies, enabling you to choose the most effective platforms for your brand communication via automation. 
Mentored by
Module 5
Social Media Strategies
Develop a comprehensive plan to leverage social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others, to connect, engage, and interact with a target audience.
  • Strategies used by top startups to grow on social media
  • Playing around with the algorithm
  • Planning social media campaigns 360 degrees
  • How to create a buzz
  • Influencer Marketing
  • Digital PR
Learning outcome: 
Understand the strategies to engage with the target audiences & retention plans to ensure that the audiences are interacting. 
Mentored by
Module 6
Revenue - Social Media Analytics
Understand the process of collecting, analyzing & interpreting data from social media platforms to gain insights into audience behaviour, content performance & overall social media strategy effectiveness using specialised tools to extract valuable information from the vast amount of data generated by social media activities.
  • Monetising the channel that works for you
  • Social media metrics
  • Setting up tracking and analytics for all channels
  • Going beyond content
Learning outcome: 
Learn to optimize the social media marketing efforts in understanding the audience better, improving content strategy, assessing campaign performance, monitoring competitors & measuring the effectiveness of the social media investments.
Mentored by
Module 7
Future of Social Media Marketing - Generative AI 
Evaluate the potential of Generative AI in creating realistic and contextually relevant content, including images, videos, text, and even entire campaigns for transforming businesses.
  • Introduction to Generative AI - Context Specific for Marketing
  • Where can generative AI be used in marketing?
  • Ethical considerations while using AI for marketing
  • Use case - Live demo
Learning outcome: 
Embrace the Generative AI in improving content creation, increasing efficiency, personalizing campaigns, data-driven decision-making, creative innovation & adaptability to technological advancements.
Mentored by

Learn and Navigate through the future - Use AI to your advantage

Exclusive Module on Leveraging AI & ChatGPT as a Marketer
  • In-depth Insights: Explore, identify, and address analytical challenges.Data-Driven Decision.
  • Making: Utilize AI for comprehensive market analysis and extracting competitive insights.
  • Enhanced Communication: Develop engaging data visualizations and improve collaborative efforts.
  • Productivity Amplified: Learn effective methods of handling data, improving efficiency.
  • Career Advancement: Master AI and machine learning techniques to keep pace with the dynamic field of data analytics.

Projects you’ll work on

Social Media Audit
Conduct a comprehensive audit of a brand's current social media presence. Analyze their profiles, content, engagement and audiences demographics to identify areas of improvement.
Social Media Advertising Campaign
Plan and execute a paid advertising campaign on a social media platform, monitoring performance and optimizing for better results.
Social Media Analytics
Analyze social media data using tools like Facebook Insights, Twitter Analytics, or third-party analytics platform and present insights and recommendation for improvement.

How does a typical week look like in the cohort?

Watch On-Demand Video Content by Nikhil Kant
Work on Projects to execute what you learnt
Weekly Live Q&A Sessions with Nikhil Kant

Learn From Seasoned Social Media Marketers

Nikhil Kant
worked with
Viren Sean Noronha
worked with
Manas Barpande
worked with
Diksha Aggarwal
worked with

How it works?

Application  Process

Fill out the application form to apply for the Program

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values. 


Successful candidates will receive an email.

Fellowship Kick-off & Onboarding

Welcome to the 10-week madness, to learn, and hit your goals.

Build Relations

Meet & network with your fellows


Celebrate your deals with the community

Program Details

Ready to Join?

More than 50 people have already applied for the program. So make sure you apply now!
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
Apply Now
The cohort is limited to 70 people.
Hurry up! Join now.

What you get:

Access to a powerful community of Marketers and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have wokred in prominent startups.

FAQs: Here’s everything you may ask...

What is this program about?
This program will help you KICKSTART your performance marketing journey.

It will help you understand the nitty-gritty involved in performance marketing.  Understand each component deeply. This program is designed to get you industry-ready in 8 weeks + 2 weeks. With interview preparation and live access to the community.
Is this a completely live program?
No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.
Are there any prerequisites for this program?
1-to 2 years of experience in the marketing field is what we are looking at here + a willingness to provide time towards learning and exploring this high reward field.
What if I can’t make the live sessions?
The program is designed to work with your schedule. Although we highly encourage you to attend the live sessions it’s not a problem if you can’t.

You’re able to watch the session recordings and participate in discussions and feedback on the community forum.
How much access do I get to Deepan, Ashwin & Vartika?
You’ll have complete access to Deepan & Ashwin’s content for learning but they won’t be a part of any interactions. Whereas, you’ll have weekly live sessions with Vartika. 

We can’t promise that she will reply to every single message, but she will be active during the live sessions.

She will answer questions, provide feedback, and share her private notes to address common pain points.
What deliverables will I walk away with?
This program is all about upskilling, taking action, and getting industry-ready. 

In the first 8 weeks of the program, you’ll learn all the important components of performance marketing including; fundamentals of performance marketing, creating copies that convert, creating value prop, advanced conversion tracking, understanding google and Facebook ads, media buying, and planning, understanding attribution and automation. 

Once you complete your 8 weeks of upskilling, you’ll be guided on how to go about finding opportunities. From resume preparation to interview preparation, this program will help you become industry-ready.
Couldn’t I find this material online for free?
Yes, the internet is full of information but too much information can confuse and overwhelm you.The information on the internet is littered with excellent advice about performance marketing. With that said, the majority of what you find online is superficial.

It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.

Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn strategically.

Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.

This program is created by REAL practitioners, who understand the topic to its depth.
What kind of opportunities I can expect after the program?
When we talk about opportunities for performance marketers, there are a plethora of opportunities you can either choose to freelance or pick up a part-time or full-time role in any organization that best fits your interest.
I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?
You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.