Learn SEO from the Brains Behind the SEO strategies of 

8-week hybrid structured program to learn how to execute SEO strategies and gain a competitive advantage over other marketers in the job market by leveraging Generative AI.

The program price is ₹23,600/-
Mentored by
Kaushal Thakkar
Ex-SEO Head -
Application Deadline
28th January 2024
Intensive Program Starts On
22nd April 2024

Why learn SEO?

1,000%+ more traffic

Is driven by SEO compared to organic channels

$134 Bn

Expected SEO Services market size by 2026


SEO jobs in India alone (according to LinkedIn)

This program is for you if you are

SEO Professionals 
Digital Marketers
Performance Marketers
Brand Marketers
Digital Marketing Managers
Someone looking to transition to SEO

Here’s what you’ll learn in the program

Week 1
Fundamentals of SEO & Algorithm
  • Fundamentals of SEO
  • Busting SEO Myths
  • How does the algorithm work?
  • Understanding the working of Google’s algorithm
  • Decoding recent google updates
  • How to be one step ahead of the algorithm
  • Ranking Drop Analysis
Week 2
Mastering Content for SEO
  • B2C Content Strategies
  • Topic Clusters
  • Concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) 
  • Concept of YMYL (Your Money or Your Life)
  • Image Optimization
  • Video Optimization
  • How to use Featured Snippets
  • Understanding Web Stories
  • Masteting Google Discover
Week 3
Mastering Technical SEO 
  • Javascript SEO
  • Crawl Budget Optimization
  • Optimization for Mobile
  • Webspeed optimization
  • Robots.txt optimization
  • Pagination best practices
  • XML Sitemaps optimization
Week 4
Mastering Technical SEO - Part 2
  • Faceted Navigation
  • Optimizing for Mobile devices
  • Mastering Sitemaps
  • How to Optimise Website with AMP
  • Optimizing JavaScript Websites
Week 5
Enhancing Link Profile
  • Links Fundamentals
  • Internal Linking
  • Conducting Backlink Analysis
  • Link Building Techniques
  • Manual Actions
Week 6
E-Commerce and Local SEO
  • End-to-End SEO for eCommerce Stores
  • How to Migrate a Website
  • Mastering Local SEO
  • How to Rank a Website in a Specific Location (Hyperlocal)
Week 7
International SEO
  • Ranking a Website in a Specific Foreign Country
  • Understanding How SEO is Being Done in International Markets
  • SEO Goals & Forecasting
  • Google Penalties
Week 8
Executing Everything
  • Work on a Real-life SEO Project
  • Solve problems like a pro
  • Brainstorm with your cohort members
  • Become the top 1% SEO Marketer
Future of SEO
  • How to use Generative Ai & ChatGPT for SEO
  • The Implication of Ai on SEO
  • Exploring PEO (Prompt Engineering Optimisation)

Tools you’ll learn

and 10 more...

How does the program work?

Learning online can sometimes be not fun, engaging nor interesting, and one-dimensional but GrowthSchool is not like that!

Have doubts about the program content or need guidance on overcoming roadblocks?

I’ve got you covered. Every weekend, I will take a LIVE session and answer any questions you might have.


Why only learn from me when you can learn from other marketing experts as well?Every week, you get to learn from experts who have worked with brands like PayTm, Licious, Meta, GrowthSchool & more.


I know coming LIVE daily to learn can be difficult. Hence, we have created an on-demand video track where you can learn the most important concepts by spending the least amount of time.

Study the video content at your pace and then come up with your doubts weekly to get them answered in the Q&A session.


Learning alone online can be boring & difficult So, this program is structured in a different model:

Learn - Ask Questions - Discuss - Apply

Hence, every week there will be a live session for you to discuss and share ideas with your peers, and jam on different problem statements so that you can meet new people and learn together!


You learn and grow best when you are surrounded by like-minded people:
You will be made part of a community where you can network, share opportunities, and build relations.

Meet your Program Director

Kaushal Thakkar

Founder and Managing Director of Infidigit

Hi there! I am Kaushal and I have over 20+ years of experience in helping companies grow with digital marketing and eCommerce.

I Headed SEO at Myntra for 2+ years before founding Infidigit, my company that specializes in providing organic search solutions such as SEO, ASO, and CRO, to help brands grow digitally. My continued association with Myntra resulted in several award-winning SEO campaigns that helped the brand grow organically.

With columns in renowned publications like YourStory and Entrepreneur, my passion for SEO has also helped me establish myself as an influential voice in the field.

After driving growth for several other global brands like ICICI Prudential Life Insurance, FlipKart & Zivame, I now want to empower the next generation of marketers to take their brands to the next level with organic strategies.

Guest Sessions By

Riya Chhabra
Growth Strategist -
Rubi Gupta
AVP, Marketing & Growth -
Head of Growth -
Growth & Analytics -
Vaibhav Sisinty
Founder -

By the end of the program you’ll have a clear roadmap on how to:

Grow your business organically by creating & implementing effective SEO strategies
Increase website visibility & reduce business ad spends with SEO best practices
Bring in high-intent organic search traffic by cracking Google’s algorithm
Increase your search engine ranking by mastering on-page, off-page, & technical SEO
Establish your credibility with high-quality backlinks by creating optimized & SEO-friendly content 
Conduct search-focused website audits and align SEO with overall business strategies
Apply for SEO roles with a stellar portfolio of industry-relevant projects
Distinguish yourself from other marketers in the job market

How it works?

Application  Process

Fill out the application form to apply for the SEO Mentorship Program.

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values. 


Successful candidates will receive an email.

Fellowship Kick-off & Onboarding

Welcome to the 6-week madness, to learn, and hit your goals.

Build Relations

Meet & network with your fellows

Grow together with the Community

Share your learnings, experience and insights with your peers

Program Details

Ready to Join?

More than 100 people have already applied for the program. So make sure you apply now!

FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
Apply Now
The program price is ₹23,600/-

What you’ll get...

Access to a powerful community of Industry experts, founders, and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have invested in prominent startups.
Upskill your Team;
Upscale your Business
Get the Top 1% Mentors to train your team!
Invest in the skills & knowledge of your team and unlock new levels of efficiency and innovation where business growth is not just a goal, but an ongoing journey.
Why learn with GrowthSchool?
On-Demand video content
Project driven approach to achieve outcomes
Access to network of 1000+ learners
Office hours with Mentors for clearing blockers
Brands that we have worked with
Upskill your Team
Individuals can enroll in Groups to avail Huge Discounts
Save up to 15% on
Program fees
Show Discount

Upskill your team

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FAQs: Here’s everything you may ask...

Are there any prerequisites for this program?
This program does not have any formal prerequisites. Just bring yourself and your hunger to learn!
When do the live group calls & guest sessions happen?
The live group calls will be held either on weekends or after office hours on weekdays. 

The entire program schedule will be communicated during the onboarding call.
What if I can’t make the live sessions?
Growthschool SEO Mentorship Program is designed to work with your schedule.

If you do miss out on any live session, you can watch the session recordings and participate in discussions and feedback on the community forum.
How much access do I get to Kaushal?
We can’t promise that he will reply to every single message, but he will be active during the live sessions.

He will answer questions, provide feedback, and share his private notes to address common pain points.
How much time can I expect to spend on the program each week?
At least 5-6 hours per week, for the 6 weeks of the program.

This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be 60 minutes long.

They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program.
When will I get my GrowthSchool Certificate?
Individuals who successfully complete 80% of the course work i.e. cover all learning modules & project submissions are eligible to receive a Certificate of Completion from GrowthSchool.
What’s included with the program?
With your coaching, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you’ll interact with your batchmates.

You’ll retain access to the program materials and community indefinitely after the program ends.