Learn SEO from the Brains Behind the SEO strategies of 

8-week hybrid structured program to learn how to execute SEO strategies and gain a competitive advantage over other marketers in the job market by leveraging Generative AI.

The program price is ₹30,000/-
Mentored by
Kaushal Thakkar
Founder-
Ex-SEO Head-
Application Deadline
26th Dec 2024
Intensive Program Starts On
29th Dec 2024

Why learn SEO?

1,000%+ more traffic

Is driven by SEO compared to organic channels

$134 Bn

Expected SEO Services market size by 2026

8000+

SEO jobs in India alone (according to LinkedIn)

This program is for you if you are

SEO Professionals 
Digital Marketers
Performance Marketers
Brand Marketers
Copywriters
Entrepreneurs
Digital Marketing Managers
Someone looking to transition to SEO

Here’s what you’ll learn in the program

Week 1
Fundamentals of SEO & Algorithm
  • Fundamentals of SEO
  • Busting SEO Myths
  • How does the algorithm work?
  • Understanding the working of Google’s algorithm
  • Decoding recent google updates
  • How to be one step ahead of the algorithm
  • Ranking Drop Analysis

LEARNING OUTCOME:- Possess a solid foundation in the fundamentals of SEO, to grasp significance, terminologies & core components which serve as a valuable starting point for further exploration in the field of SEO.

Week 2
Mastering Content for SEO
  • B2C Content Strategies
  • Topic Clusters
  • Concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) 
  • Concept of YMYL (Your Money or Your Life)
  • Image Optimization
  • Video Optimization
  • How to use Featured Snippets
  • Understanding Web Stories
  • Masteting Google Discover

LEARNING OUTCOME:- Facilitate well-equipped to master the art & science of content creation for SEO, enabling you to create high-performing, search engine-friendly content that drives organic traffic and achieves business objectives.

Week 3
Mastering Technical SEO 
  • Javascript SEO
  • Crawl Budget Optimization
  • Optimization for Mobile
  • Webspeed optimization
  • Robots.txt optimization
  • Pagination best practices
  • XML Sitemaps optimization

LEARNING OUTCOME:- Acquire the knowledge and skills needed to improve the technical aspects of websites, leading to enhanced search engine visibility, user experience & overall SEO performance

Week 4
Mastering Technical SEO - Part 2
  • Faceted Navigation
  • Optimizing for Mobile devices
  • Mastering Sitemaps
  • How to Optimise Website with AMP
  • Optimizing JavaScript Websites

LEARNING OUTCOME:- Gain advanced technical SEO skills & knowledge necessary to navigate the complexities of technical website optimization.

Week 5
Enhancing Link Profile
  • Links Fundamentals
  • Internal Linking
  • Conducting Backlink Analysis
  • Link Building Techniques
  • Manual Actions

LEARNING OUTCOME:- Learn the skills necessary to enhance a website's link profile strategically & implement ethical link building practices that contribute to improving search engine rankings.

Week 6
E-Commerce and Local SEO
  • End-to-End SEO for eCommerce Stores
  • How to Migrate a Website
  • Mastering Local SEO
  • How to Rank a Website in a Specific Location (Hyperlocal)

LEARNING OUTCOME:- Learn to excel in e- commerce SEO, drive online sales, and effectively target & engage local customers for businesses with physical locations.

Week 7
International SEO
  • Ranking a Website in a Specific Foreign Country
  • Understanding How SEO is Being Done in International Markets
  • SEO Goals & Forecasting
  • Google Penalties

LEARNING OUTCOME:- Gain expertise to effectively plan, implement & manage international SEO strategies, enabling websites to thrive in diverse global markets.

Week 8
Executing Everything
  • Work on a Real-life SEO Project
  • Solve problems like a pro
  • Brainstorm with your cohort members
  • Become the top 1% SEO Marketer

LEARNING OUTCOME:- Learn how to conduct SEO audits, diagnose website issues & prioritize & implement optimizations to improve website.

Future of SEO
Week 9
  • How to use Generative Ai & ChatGPT for SEO
  • The Implication of Ai on SEO
  • Exploring PEO (Prompt Engineering Optimisation)

LEARNING OUTCOME:- Adapt to the future of SEO, leveraging Gen AI technologies to enhance their SEO strategies, improve search engine rankings.

Module 10 - Capstone Project

This project will involve applying AI tools to different SEO areas, including content development, keyword analysis, and data interpretation.

You'll put into practice the SEO strategies you've learned over the past 8 weeks, demonstrating your understanding through hands-on implementation.

That's not it! We are also giving you some bonuses for advanced learning:

  • 100+ AI Prompts for Marketers
  • Enhancing Marketing with AI: Personalization and Automation
  • AI-Enhanced SEO Tool Access
  • 3-Month Infigrowth Tool Subscription: Boost your SEO efforts with this advanced AI-powered platform.

That's not it! We are also giving you

some bonuses for advanced learning

100+ AI Prompts for Marketers

Enhancing Marketing with AI: Personalization and Automation

AI-Enhanced SEO Tool Access

3-Month Infigrowth Tool Subscription: Boost your SEO efforts with this advanced AI-powered platform.

Our mentorship program includes free access to the Basic Plan for 3 full months!

Hear it from our learners 

Anmol Bali
Digital Marketing Executive

This program has helped me alot with my technical seo domain. I could implement most of the practices that were shared with us and was satisfied with outcome as results. Thanks, GrowthSchool for this wonderful program.

Nishit Misty
SEO Expert

The program provided a broad Seo perspective at macro level following white hat practices. Also the level of understanding I found with regards to technical seo was really a stand out feature. Also Kaushal sir's level of teaching and understanding of the Seo is really appreciable.

Amol Wagh
Growth Consultant

I've been blogging and marketing for 10+ years. However my journey was in a silo. With this course and thanks to Kaushal, I was able to ask some of the questions that remained unanswered for my SEO projects. The course was thorough, well structured and covered every bit of SEO for aspiring as well as skilled marketers.

Ritu Khare
SEO Lead

This program has greatly assisted me in enhancing my skills. Through it, I gained knowledge of the current digital marketing best practices, which are crucial in today's context. I am optimistic that my newfound proficiency in SEO will increase my chance of securing a desired job.

Sakshi Pujari
Growth Marketer

I understood the crucial white hat practices of SEO and the framework of how one should go about the SEO of any page to optimize organic growth.

Jimmy Kola
 VP

The program's combination of immersive learning, experiential exercises, a collaborative environment, industry relevance, and continuous guidance made it an exceptional program. We are grateful for the opportunity to participate and highly recommend this training module to anyone seeking a comprehensive, practical, and enriching learning experience. 

Samvar Shah
SEO Analyst

This complete SEO course has been extremely insightful. It has taught me how to lead the SEO journey in the right way. Special shoutout to Kaushal for always teaching something new and interesting. 

Lakshay Sharma
Digital Marketer

This helped me to know how the top one percent are performing in the industry. What strategy they are using. As a digital marketer, it is very helpful for me.

Exclusive Sessions on Job Assistance

Session 1
Gain practical insights and strategies directly from mentors on how to tackle technical tasks in interviews with ease. 
Session 2
Align your skills and goals with industry demands with a clear understanding of job roles and expectations. 
Session 3
Learn the do's & don’ts of resume building directly from experts. Make sure your resume stands out without  getting lost in the Applicant Tracking System filters.
Session 4
Thinking of switching to a marketing role? This session will guide you through the transition smoothly, highlighting the key skills and experiences to focus on.
Session 5
Craft a stunning portfolio that showcases your skills and projects to attract top-tier job offers and freelance opportunities.
Session 6
Get insider tips on how to ace marketing interviews at MAANG companies.

Before you ask!

Yes! You will be certified with not one but two certificates post-completion.

Tools you’ll learn

and 10 more...

How does the program work?

Learning online can sometimes be not fun, engaging nor interesting, and one-dimensional but GrowthSchool is not like that!
WEEKLY LIVE Q&A SESSIONS 

Have doubts about the program content or need guidance on overcoming roadblocks?

I’ve got you covered. Every weekend, I will take a LIVE session and answer any questions you might have.

WEEKLY MASTERCLASSES BY INDUSTRY EXPERTS

Why only learn from me when you can learn from other marketing experts as well?Every week, you get to learn from experts who have worked with brands like PayTm, Licious, Meta, GrowthSchool & more.

ON-DEMAND CONTENT 

I know coming LIVE daily to learn can be difficult. Hence, we have created an on-demand video track where you can learn the most important concepts by spending the least amount of time.

Study the video content at your pace and then come up with your doubts weekly to get them answered in the Q&A session.

JAMMING AND NETWORKING SESSIONS

Learning alone online can be boring & difficult So, this program is structured in a different model:

Learn - Ask Questions - Discuss - Apply

Hence, every week there will be a live session for you to discuss and share ideas with your peers, and jam on different problem statements so that you can meet new people and learn together!

COMMUNITY FOR LIFE

You learn and grow best when you are surrounded by like-minded people:
You will be made part of a community where you can network, share opportunities, and build relations.

Meet your Program Director

Kaushal Thakkar

Founder and Managing Director of Infidigit

Hi there! I am Kaushal and I have over 20+ years of experience in helping companies grow with digital marketing and eCommerce.

I Headed SEO at Myntra for 2+ years before founding Infidigit, my company that specializes in providing organic search solutions such as SEO, ASO, and CRO, to help brands grow digitally. My continued association with Myntra resulted in several award-winning SEO campaigns that helped the brand grow organically.

With columns in renowned publications like YourStory and Entrepreneur, my passion for SEO has also helped me establish myself as an influential voice in the field.

After driving growth for several other global brands like ICICI Prudential Life Insurance, FlipKart & Zivame, I now want to empower the next generation of marketers to take their brands to the next level with organic strategies.

Guest Sessions By

Riya Chhabra
Growth Strategist -
Rubi Gupta
AVP, Marketing & Growth -
Prathamesh
Head of Growth -
Varun
Growth & Analytics -
Vaibhav Sisinty
Founder -

By the end of the program you’ll have a clear roadmap on how to:

Grow your business organically by creating & implementing effective SEO strategies
Increase website visibility & reduce business ad spends with SEO best practices
Bring in high-intent organic search traffic by cracking Google’s algorithm
Increase your search engine ranking by mastering on-page, off-page, & technical SEO
Establish your credibility with high-quality backlinks by creating optimized & SEO-friendly content 
Conduct search-focused website audits and align SEO with overall business strategies
Apply for SEO roles with a stellar portfolio of industry-relevant projects
Distinguish yourself from other marketers in the job market

How it works?

Application  Process

Fill out the application form to apply for the SEO Mentorship Program.

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values. 

Selection

Successful candidates will receive an email.

Fellowship Kick-off & Onboarding

Welcome to the 6-week madness, to learn, and hit your goals.

Build Relations

Meet & network with your fellows

Grow together with the Community

Share your learnings, experience and insights with your peers

Ready To Become an In-Demand SEO Expert

OFFERINGS
Live Mentor Session
Guest Session
Job Assistance Session
Recorded Content
Mini Project/ Asignment
1 Capstone Project
Seo Live Project with Infigrowth
Certifications
Community Support
Offline Events
Simplified
Infigrowth Tool
Enhancing Marketing with AI
AI Prompts for Marketers
Fundamentals of Digital Marketing
PREMIUM
8 Live Sessions
5+ Sessions
6 Sessions
70+ Hours
Apply Now
ELITE
8 Live Session
5+ Sessions
6 Sessions
70+ Hours
Apply Now

Program Details

Ready to Join?

More than 100 people have already applied for the program. So make sure you apply now!

FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
Apply Now
The program price is ₹30,000/-

What you’ll get...

Access to a powerful community of Industry experts, founders, and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have invested in prominent startups.
Upskill your Team;
Upscale your Business
Get the Top 1% Mentors to train your team!
Invest in the skills & knowledge of your team and unlock new levels of efficiency and innovation where business growth is not just a goal, but an ongoing journey.
Why learn with GrowthSchool?
On-Demand video content
Project driven approach to achieve outcomes
Access to network of 1000+ learners
Office hours with Mentors for clearing blockers
Brands that we have worked with
Upskill your Team
Individuals can enroll in Groups to avail Huge Discounts
Save up to 15% on
Program fees
Show Discount

Upskill your team

Someone from our team will get in touch with you
Thank you for submitting our form!Our team will get in touch with you within 48 hrs

FAQs: Here’s everything you may ask...

Are there any prerequisites for this program?
This program does not have any formal prerequisites. Just bring yourself and your hunger to learn!
When do the live group calls & guest sessions happen?
The live group calls will be held either on weekends or after office hours on weekdays. 

The entire program schedule will be communicated during the onboarding call.
What if I can’t make the live sessions?
Growthschool SEO Mentorship Program is designed to work with your schedule.

If you do miss out on any live session, you can watch the session recordings and participate in discussions and feedback on the community forum.
How much access do I get to Kaushal?
We can’t promise that he will reply to every single message, but he will be active during the live sessions.

He will answer questions, provide feedback, and share his private notes to address common pain points.
How much time can I expect to spend on the program each week?
At least 5-6 hours per week, for the 6 weeks of the program.

This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be 60 minutes long.

They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program.
When will I get my GrowthSchool Certificate?
Individuals who successfully complete 80% of the course work i.e. cover all learning modules & project submissions are eligible to receive a Certificate of Completion from GrowthSchool.
What’s included with the program?
With your coaching, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you’ll interact with your batchmates.

You’ll retain access to the program materials and community indefinitely after the program ends. 
Application Deadline: 26th December