Cohort starts in December!

SaaS Growth Marketing-Actionable Marketing Strategies that bring massive ROI

Build strong SaaS marketing strategies to grow faster in 2023.

Apply Now

Mentored by

Vedanarayanan Vedantham

Marketing Leader

Siddhartha Kathpalia

US Marketing Head

Deepan Siddhu

Ex-Director - Digital

Application deadline

07th February, 2023

Cohort starts

10th February, 2023

But why should you get into the SaaS industry?

India has a flourishing SaaS landscape. These stats back the statement.

~1000

SaaS companies
based in India

$2.6 Bn

Combined revenue of
pure-play SaaS
companies in India

~40k

People employed by
Indian pure-play SaaS
companies

~10

Indian SaaS
unicorns

~30% +

Revenue growth rate
of Indian SaaS industry
over 2018-20

~60%

SaaS market opportunity
outside North America-
truly global industry

150+

Indian SaaS companies
having >$1M in ARR

~30%+

Total VC investments in
Indian SaaS companies
in the last years

<20%

Market share of the leader
in any SaaS segment globally-
SaaS is not winner
take all the market

Indian SaaS unicorns

This program is for you if you are a...

Marketer looking to switch from a B2C or D2C industry to SaaS industry.

Early Stage SaaS Founder figuring out how to market your product on your own.

Marketing Professional looking for 25-30% better salaries and packages.

Founder wanting to train and build your marketing team for hyper-growth.

Freelancer looking to upskill, create your niche in SaaS, and charge higher.

Student wanting to build a career in one of the fastest growing industries.

Apply Now

Program Overview

In 8 weeks, you’ll learn everything to Kickstart your journey as an efficient SaaS Marketer.

Week 0

Kickoff Week

Learn exactly how to make the most out of this program in 8 weeks.
Get to know the people you are learning with through ice-breaker sessions.
Interact in the community and make friends to learn with for the next 8 weeks.

Week 1

What is SaaS?

First 100 Days as a SaaS Growth Marketer
The full-funnel of a typical SaaS product
B2B vs B2C SaaS - Personas
SMB, Mid-market and Enterprise SaaS
Metrics that matter in SaaS
Key elements of a SAAS marketer’s toolkit - Customer Acquisition & Engagement & Nurturing
9 biggest mistakes in SaaS Marketing
Roles in SaaS Marketing and KPIs of each role
How to find job as a SaaS Marketer in 2022

First 100 Days as a SaaS Growth Marketer
How to transition from your current marketing job to SaaS

Week 2

Customer Acquisition

Why should a SaaS business focus on organic growth?

Organic Vs Paid Growth

Product positioning

The marketing channels in your arsenal - Facebook, Google, LinkedIn, Networks, Affiliate, Events (Virtual, Hybrid, Physical), Referrals, Miscellaneous

Prioritization frameworks for marketing efforts for your business context

B2B marketing nuances

Measuring the organic growth (KPIs, dashboard and templates)

Week 3

Engagement and Nurturing

What is engagement & nurturing?
Why is it relevant for a business?
When do we need engagement & nurturing? B2C Vs B2B
Understanding customer behaviour and psychology
How to build habits in your customers related to your product
Engagement and nurturing in the different stages of a customer journey
The role of a marketing automation platform
The tango between marketing automation & CRM platforms
Popular marketing automation platforms

Week 4

Influencer Marketing

What is influencer marketing
What influencer marketing is not - myth busters
Type of influencer creative strategies and influencer types - micro, macro and nano
Influencer marketing strategies for various business scenarios - creative strategy and choosing the right influencer, micro, macro and nano
Case studies and discussions
Guest Workshop : Content Marketing and Distribution for SaaS

Week 5

Paid Social in SaaS

Paid Social Channels Overview
Types of campaign and campaign strategies
Lead gen vs Demand gen - dark social
Google search and bing ads
Modern search strategy for maximum performance
Facebook Ads for B2B
Account Based Marketing and LinkedIn Ads Overview

Twitter, Quora and Reddit are intent channels
Display and Youtube for brand recall
Weekly and monthly optimisation routines
Tools, recommendations, frameworks
Bonus : Competitor spying

Week 6

Conversion Rate Optimization Mastery

Impact of UX on Performance Metrics
Landing page analysis
Copy and creative briefing & analysis
A/B experimentation frameworks
CRO Audit

Week 7

Media Buying

Native ads - How to measure success from newsletter placements, native banner ads etc
Setting up podcast sponsorship campaigns
Setting up influencer marketing campaigns from scratch
Driving demand from comparison sites like : Capterra, G2, Software advice etc

Week 8

SaaS Analytics

New customer Vs returning customer, LTV:CAC, Payback and Churn analysis
Lead & Lag indicators
Single touch and multi-touch attribution, Attribution model for different acquisition channels
Connecting marketing and sales metrics
Full funnel marketing dashboards
Monthly performance presentation for management team
Case Study of 2 Big SaaS Companies

How does the program work?

WEEKLY LIVE Q&A Sessions

Have doubts about the program content or need guidance to fast-track your marketing career or facing roadblocks while scaling up your brand?
I got you covered. Every week I will come LIVE and answer any question you throw at me LIVE.

WEEKLY MASTERCLASSES by Industry Experts

Why just learn from me, when you can learn from my friends and mentors too?
Every week learn from marketing ninjas who have worked with brands like Zoho, Freshworks, Hotjar and more.

ON-DEMAND CONTENT TRACK

We know coming LIVE daily to learn can be difficult. Hence I have created the on-demand video track where you can learn the most important concepts required by spending the least amount of time.
‍
Every week, study the video content and then come up with your doubts in the QnA session.

JAMMING AND NETWORKING SESSIONS

Learning alone online is boring & tough.

So, this program is structured in a model: Learn - Ask Questions - Discuss - Apply

Hence every week, there will be a live session for you to discuss and share ideas with your peers, and jam on different problem statements so that you can meet people and learn together.

Community for Lifetime

You learn and grow best when you are surrounded by like-minded people:
You will be made part of a community where you can network, share opportunities, and build relations.

Meet the Program Director

Vedanarayanan Vedantham

Marketing Leader, Microsoft
High Growth SaaS Startup Advisor
Ex- Razorpay, HealthifyMe

Hey folks - Veda here! I have helped build, grow multiple digital products & brands across Health-Tech, Ed-Tech and online travel. Possess a varied mix of global experiences spanning Digital Marketing, Brand Consulting, Product Management & Business Development.

I consult with early-stage startups directly or through incubators on branding, digital marketing & help them evaluate product-market fitment - Multiple TiE Chapters, NEXEA Accelerator in SEA, Atal Innovation Mission with the Government of India amongst others.

I am also a visiting faculty member at various top b-schools across India, SEA and New Zealand where I conduct programs on mobile marketing, influencer marketing and digital PR : IIM A, B, I - university of Wellington NZ, and more.

Siddhartha Kathpalia

US Marketing Head, VWO,
India Ambassador - Product Marketing Alliance,Ex: Freshworks, Sulekha.com, Shikhsha.com, Jindal Stainless Ltd.

I am Siddhartha, a mechanical engineer turned Product Marketer turned Marketing Head.

I began my career with Jindal Stainless Ltd. as a mechanical engineer. There, I realized I wanted to shift from the old-school manufacturing sector to the new-age services sector. I decided to exit the manufacturing world and enter the marketing industry.I pursued my master's from MICA, joined Shiksha(.)com right when the digital marketing space was booming in India. I went on to work at Sulekha(.)com, and where I also doubled up as a Product Manager.
‍
At Freshworks, I successfully executed my first product marketing project and which got me a podium finish at the coveted Freshworks Hackathon. This opened up the path for me to becoming a Product Marketer at VWO. Here, my successes with Product Marketing and Content Marketing got me promoted to Marketing Head for North America, and I couldn’t be happier or prouder!

When product marketing aspirants started reaching out to me in 2020, I realized there was a severe lack of knowledge about this domain. So far, I have mentored 200+ students over the last two years, which has given me an insight into knowledge gaps out there and a peek into what learning gaps exist for aspirants. I have also been able to help many students successfully transition into product marketing roles.

Deepan Siddhu

Ex-Director - Digital at Webenza,

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I've helped include Amazon, Dell, Intuit, Tanishq, P&G and more.

Guest Masterclasses by

Vaibhav Sisinty

Founder - GrowthSchool

Growth Analytics

Varun Mishra

Growth & Analytics - Paytm

Scaling SAAS Business

Udit Goenka

Founder & CEO, PitchGround

Conversion Rate Optimisation

Siddhartha Kathpalia

Product Marketing - VWO

Growth Strategy

Riya Chhabra

Growth Strategy and Analytics

Retention

Prathamesh Dembla

Head of Growth - Licious

Guest Mentors

Sairam krishnan

Marketer in Residence at Accel

Worked at

Abhash

VP-Marketing at Springworks

Worked at

Chirayu Akotiya

Director, Product & Growth at Leena AI

Worked at

Siddharth Sharma

Design Leader at verloop.io

Worked at

Shafique Gajdhar

Product Marketing

Worked at

Udit Goenka

Founder & CEO at PitchGround

Worked at

GVS Chaitanya

Head of Growth at ParkOffice

Worked at

Deepan Siddhu

Director of Digital at SaaS Labs

Worked at

Testimonial

Asma Afreen

Product Marketer

He not just gives you all the tactical tips, tricks, and frameworks that you can implement right away but opens up a new way of approaching content strategically. Highly recommend!

Priya Selvaraju

Founder

There is no one better to teach you than someone who has done it time and again. You'll be able to put your learnings into practice from Day 1.

Rahul Agarwal

Marketing Director

I came out of the course with a lot more structure to the way I approached problems. The frameworks and slides that Rohit shared with us are a treasure trove that I keep going back to.

Nidhi Kala

Freelance Writer for SaaS

There's one thing I liked about his teaching is he went beyond giving the regular gyaan by talking about the real experiences. Indeed the best decision I took by investing in the cohort✨

By the end of the program, you will be able to

Switch from a B2C, D2C industry to SaaS industry

Market your product on your own
without a team as a founder

Get 25-30% better salaries and
packages as a marketer

Train and build your marketing
team for hyper-growth

Upskill, create your niche in SaaS
and charge higher as a freelancer

Program Details

If this is something that excites you and it’s something you’ve been looking for – we’d love to explore. Fill out the form below so we get to know more about you and can assess whether you’re the right fit for our cohort!

Ready to join?

Make sure you fill the application carefully and mention everything about your professional journey.

FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.

Apply Now

What you get:

Access to a powerful community of SaaS Marketing enthusiasts and mentors from top brands.

One year access to the pre-reads, curriculum, and on-demand content.

Exclusive access to physical events and meetups in the community.

Opportunity to connect with Guest Mentors who have fueled growth to multiple million dollar SaaS startups.

FAQs: Here’s everything you may ask...

What is this program about?

This program will help you kickstart your SaaS Marketing journey.

It will help you get a better understanding of SaaS Industry, important components involved in marketing, demand generation, writing copies and more for SaaS organisations.

Why should I take this program now?

SaaS Industry is growing at a faster pace than we can imagine. The best time to get into SaaS Growth was a decade back and the next best time is NOW! Working in Marketing is thrilling but working in SaaS Growth is even more exciting.

Are there any prerequisites for this program?

This program does not have any formal prerequisites.

With that said, you will have the best results in the program if you can devote the time and energy needed to develop your investing acumen and systems.

The live calls and material provide a step-by-step roadmap to invest and grow your wealth. The more aligned you are with that goal, the better.

When do the live group calls & guest sessions happen?

The program has eight live Zoom sessions with Vedanarayanan and eight guest sessions with other experts across eight weeks.
‍
We recommend all fellows to attend our kickoff call.

It’s energising to see the entire cohort together as a group as we start the program.

Program recordings and notes from the live sessions will be available within 24 hours for those who can’t attend live.

What if I can’t make the live sessions?

GrowthSchool SaaS Growth Program is designed to work with your schedule.

We strongly encourage you to attend the live kickoff call. We also encourage you to attend the other live calls, but it’s not a problem if you can’t.
The main thing you’ll miss is the “breakout rooms”, where fellows give feedback & discuss in small Zoom groups.
Otherwise, you’re able to watch the session recordings and participate in discussions and feedback on the community forum.

How much access do I get to Vedanarayanan?

We can’t promise that he will reply to every single message, but he will be active during the live sessions.

He will answer questions, provide feedback, and share his private notes to address common pain points.

How much time can I expect to spend on the program each week?

At least 5-6 hours per week, for the 8 weeks of the program.

This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be 90 minutes long.

They’ll take place on evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program of five weeks.

This program is created for ambitious and intellectually curious people, who want to kickstart their SaaS

Marketing journey and make a remarkable difference in the SaaS field.

The program is designed to slot into your current life and schedule. With that said, you’ll need to block off time each week for focused learning, collaboration, and individual execution.

Growing up, your best teachers always pushed you harder than you would have pushed yourself. That’s what will happen in this SaaS Marketing Program. Most online programs don’t lead to results because they ask for too little from their students.

But as you know, quick hacks and cheap tricks are ineffective. They don’t stand the test of time. This program is the opposite. There are no secrets or shortcuts.

Couldn’t I find this material online for free?

The Internet is littered with excellent advice about SaaS marketing and other informational content but that content is not always curated by practitioners.. With that said, the majority of what you find online is superficial.

It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.

Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn.

Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.

Better yet, you’ll have a community of angel investors who can support you emotionally and intellectually. By the end of the program, you will have a proven system for finding deals, evaluating, and closing them.

Refund Policy

Thanks for your interest in GrowthSchool. We ensure to provide an excellent experience and learning to all our users. As with any online purchase experience, some terms and conditions govern the Refund Policy. When you purchase a program on GrowthSchool, you agree to our Terms & Conditions and refund policy.

Our refund policy is as follows:

Once you purchase and make the required or partial payment, there will not be any changes or modifications to the same, nor will there be any refund.

GrowthSchool reserves the right to postpone/cancel the course, change the structure of the course or change the list of speakers. If GrowthSchool cancels the entire course, we'll refund 100% of the course fees to the Subscriber.

Once the program begins, we will initiate no refund if the course timeline is extended.

We will issue no refund if the course commencement date is changed.

No refunds or credits will be available for participants who fail to attend the course.

There will be no refunds if the structure/content of the course is altered.

GrowthSchool reserves the right to revise the terms & conditions of this policy without any prior notice.

The course is non-transferable.

The course cannot be transferred to others in case you are unable to take the course under any circumstances.