The cohort is limited to 40 people
click here to get team discount
Kickstart or Elevate Your Product Marketing Career in 7 Weeks
Transition from your current job and build an exciting career as a Product Marketer
đź’ˇThis Application Takes Less Than 3 Mins.
Mentored by
Siddhartha Kathpalia
US Marketing Head at VWO
India Ambassador -
Product Marketing Alliance
India Ambassador -
Product Marketing Alliance
Worked with:
Application deadline
Feb 12, 2024
Cohort start date
19 Jan, 2025
Past Students from Top Brands like
Tools you will learn
Wordpress
Jira
Wynter
Salesforce
Google Ads
Trello
Linkedin
And many more ...
This program is for you if you are a...
Brand Marketers
Performance Marketers
Digital Marketers and aspiring DMs
Founders or management leaders
Current Product Marketers
Students
What is Product Marketing:
Product Marketing is the function at a technology company that generates demand and helps convert that demand to drive revenue through product(s) adoption. This is done by focusing on three key areas - Product Building, Demand Generation, and Revenue Realization.
But why should you get into Product Marketing?
Higher salaries:
Owing to the nature and complexity of the product marketing function, companies are willing to pay higher salaries for skilled product marketers who are few and far.
Owing to the nature and complexity of the product marketing function, companies are willing to pay higher salaries for skilled product marketers who are few and far.
Latest Field:
India now has 100+ Unicorns, almost a year sooner than anticipated. The product space is booming in the nation which implies very high demand for product marketers as well.
India now has 100+ Unicorns, almost a year sooner than anticipated. The product space is booming in the nation which implies very high demand for product marketers as well.
Wide Exposure:
No two days are alike for a product marketer. You get to work with several teams such as Product, Sales and Marketing helping shape your organization's overall function & steer it forward.
No two days are alike for a product marketer. You get to work with several teams such as Product, Sales and Marketing helping shape your organization's overall function & steer it forward.
Role Customizability:
You can shape the job role the way you want depending on the product and the organization you’re working with.
You can shape the job role the way you want depending on the product and the organization you’re working with.
Global Exposure:
Product Marketing gets you international exposure and opens up opportunities to work for international companies as well.
Product Marketing gets you international exposure and opens up opportunities to work for international companies as well.
Here’s what you’ll learn in the program
Week 0
Kickoff Week
Week 1
Product Market Familiarization
Week 2
Product Marketing Metrics
Week 3
Product Building - Nailing the Product
Week 4
Demand Generation - Marketing like a boss
Week 5
Revenue Realisation - Making the cash flow in
Week 6
Acing the game
bonus Week
Bird’s eye view on the Life of a Product Marketer
Learn and Navigate through the future - Use AI to your advantage
Exclusive Module on Leveraging AI & ChatGPT as a product marketing
- Personalized ad creatives: Resonate with your TG and maximize engagement.
- Sentiment analysis & social listening: Monitor brand reputation & get actionable insights.
- A/B testing & multivariate experiments: Rapidly iterate and optimize campaign elements.
- Content optimization: Optimize Keywords and content strategy for better organic reach.
- Boost productivity: Learn the art of prompt engineering and get mundane tasks done.
- Future-proofing: Master AI and ChatGPT to stay competitive and advance as a marketer.
What our Happy Learners are saying..
How does the program work?
Weekly Live Q&A Sessions
All the peers come together for the sessions, live, along with the mentor! As we go through the content, we clear doubts immediately.
Weekly Masterclasses by Industry Experts
Why just learn from me, when you can learn from my peers and other mentors too? I invite the best Product Marketers in India and the world, do get a truly holistic picture.
On-Demand Video Track
Once we go through the material together, you can always revisit any segment on your own as well using the on-demand video track.
A community for Lifetime
You learn and grow best when you are surrounded by like-minded people!
You will be part of a community where you can network, share opportunities, and build relations.
8 Jamming & Networking Sessions
Learning alone online can be boring & difficult. So, this program is structured in a different model:
‍
Learn - Ask Questions - Discuss - Apply
Every week, there will be a live session for you to discuss and share ideas with your peers. Jam on different problem statements so that you can meet people and learn together.
Meet the Program Director
Siddhartha Kathpalia
US Marketing Head, VWO,
India Ambassador - Product Marketing Alliance,
Ex: Freshworks, Sulekha.com, Shikhsha.com, Jindal Stainless Ltd.
I am Siddhartha, a mechanical engineer turned Product Marketer turned Marketing Head. Wait, this transition was not simple or straightforward!
I began my career with Jindal Stainless Ltd. as a mechanical engineer. There, I realized I wanted to shift from the old-school manufacturing sector to the new-age services sector. I decided to exit the manufacturing world and enter the marketing industry.
I pursued my master's from MICA, joined Shiksha(.)com right when the digital marketing space was booming in India. I went on to work at Sulekha(.)com, and where I also doubled up as a Product Manager.
‍
I was handling Performance Marketing budgets in crores at these organizations.
I noticed the next big space in India was tech products (B2B SaaS to be specific). Fast forward, I found a Marketing Operations opportunity at Freshworks, and I grabbed it.
‍
At Freshworks, I successfully executed my first product marketing project and which got me a podium finish at the coveted Freshworks Hackathon. This opened up the path for me to becoming a Product Marketer at VWO. Here, my successes with Product Marketing and Content Marketing got me promoted to Marketing Head for North America, and I couldn’t be happier or prouder!Â
‍
When product marketing aspirants started reaching out to me in 2020, I realized there was a severe lack of knowledge about this domain. So far, I have mentored 200+ students over the last two years, which has given me an insight into knowledge gaps out there and a peek into what learning gaps exist for aspirants. I have also been able to help many students successfully transition into product marketing roles.
‍
Past Guest sessions by
Sai Ganesh
Brand Head
Pavika Singh
AGM - Growth Marketing
Shubhankar Gupta
Product & Growth
Aashna Vasa
Sr. Marketing Manager
Nikhil Muralitharan
Product Marketing Leader
Stacy Schulist
CMO - Schulist Advisory Services
Ethan Annis
Staff Product Marketing Manager
Maureen West
Sr. Director - Product Marketing
Ali Good
Global Head of Strategy - Quizizzz Inc.
Erica Foster
Product Marketing Consultant
Aashima Praveen
Global Product Marketing Lead
Here’s how life changes when you shift to the Product Marketing Domain…
In Agencies, Service Marketing, Performance Marketing, Content marketing & others:
-
Old-school fields
-
Plateaued growth
In the Product Marketing Domain
-
New-age field
-
Vast learning because of wide exposure
-
High growth rate
-
Career satisfaction and happiness
-
Solid command over languageÂ
By the end of the program you’ll
have a clear roadmap on how to:
Understand what is product marketing and carry their skills
Transition your career from a boring job to exciting career in product marketing
Formalize the product marketing function in your organization
Discover a career path in product marketing & grow exponentially
Upskill, and upscale your career in product marketing
How it works?
Application  Process
Fill out the application form to apply for the  Product Marketing Program.
Application  Review
Experts review each application selecting only the people who are aligned with our goal and values.
Selection
Selected candidates will receive an email with the next steps.
Program Kick-off & Onboarding
Welcome to the 6-week madness, to learn, build relations, and hit your goals.
Network
Meet & network with others on the same career path and financial freedom as you.
Share
Celebrate your success with the community.
Program Details
Ready to Join?
More than 100 people have already applied for the program. So make sure you apply now!
‍
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
‍
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
What you’ll get...
Access to a powerful community of Product Marketing Enthusiasts and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with a powerful community who have fueled the growth of multiple million-dollar product startups.
Before you ask!
Yes! You will be certified for this program submission of your assignment.
Upskill your Team;
Upscale your Business
Upscale your Business
Get the Top 1% Mentors to train your team!
Invest in the skills & knowledge of your team and unlock new levels of efficiency and innovation where business growth is not just a goal, but an ongoing journey.
Why learn with GrowthSchool?
On-Demand video content
Project driven approach to achieve outcomes
Access to network of 1000+ learners
Office hours with Mentors for clearing blockers
Individuals can enroll in Groups to avail Huge Discounts
Save up to 15% on
Program fees
Show Discount
Program fees
Upskill your team
Someone from our team will get in touch with you
Oops! Something went wrong while submitting the form.
FAQs: Here’s everything you may ask...
What is this program about?
This program will help you kickstart or scale up your Product Marketing journey.
‍
It will help you get a better understanding of Product Marketing, important skills involved in product marketing, demand generation, and more for product-based organizations.
‍
It will help you get a better understanding of Product Marketing, important skills involved in product marketing, demand generation, and more for product-based organizations.
Why should I take this program now?
The product Marketing domain is growing at a faster pace than we can comprehend. The best time to get into Product Marketing was a 5-years  back and the next best time is NOW! Working in Marketing is thrilling but working in Product Marketing is even more exciting.
Are there any prerequisites for this program?
This program does not have any formal prerequisites.
With that said, you will have the best results in the program if you can devote the time and energy needed to develop your product marketing acumen and systems.
The live calls and material provide a step-by-step roadmap to building your career in the Product marketing domain. The more aligned you are with that goal, the better.
With that said, you will have the best results in the program if you can devote the time and energy needed to develop your product marketing acumen and systems.
The live calls and material provide a step-by-step roadmap to building your career in the Product marketing domain. The more aligned you are with that goal, the better.
What if I can’t make the live sessions?
GrowthSchool Product Marketing Intensive Program is designed to work with your schedule. We strongly encourage you to attend the live kickoff call.
We also encourage you to attend the other live calls, but it’s not a problem if you can’t. The main thing you’ll miss is the “breakout rooms”, where fellow product marketers give feedback & discuss in small Zoom groups.
Otherwise, you’re able to watch the session recordings and participate in discussions and feedback on the community forum.
We also encourage you to attend the other live calls, but it’s not a problem if you can’t. The main thing you’ll miss is the “breakout rooms”, where fellow product marketers give feedback & discuss in small Zoom groups.
Otherwise, you’re able to watch the session recordings and participate in discussions and feedback on the community forum.
How much access do I get to Siddhartha?
We can’t promise that he will reply to every single message, but he will be active during the live sessions. He will answer questions, provide feedback, and share his private notes to address common pain points.
How much time can I expect to spend on the program each week?
At least 5-6 hours per week, for the 6 weeks.
This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be at least 60 minutes.
They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program of five weeks. This program is created for ambitious and intellectually curious people who want to kickstart their Product Marketing journey and make a remarkable difference in the product field.
The program is designed to slot into your current life and schedule. With that said, you’ll need to block off time each week for focused learning, collaboration, and individual execution.
Growing up, your best teachers always pushed you harder than you would have pushed yourself. That’s what will happen in this Product Marketing Program. Most online programs don’t lead to results because they ask for too little from their students.
But as you know, quick hacks and cheap tricks are ineffective. They don’t stand the test of time. This program is the opposite. There are no secrets or shortcuts.
Instead, the program offers a proven roadmap for building a successful career in Product Marketing. Discipline, consistency, and persistence are the key to success in the program.
This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be at least 60 minutes.
They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program of five weeks. This program is created for ambitious and intellectually curious people who want to kickstart their Product Marketing journey and make a remarkable difference in the product field.
The program is designed to slot into your current life and schedule. With that said, you’ll need to block off time each week for focused learning, collaboration, and individual execution.
Growing up, your best teachers always pushed you harder than you would have pushed yourself. That’s what will happen in this Product Marketing Program. Most online programs don’t lead to results because they ask for too little from their students.
But as you know, quick hacks and cheap tricks are ineffective. They don’t stand the test of time. This program is the opposite. There are no secrets or shortcuts.
Instead, the program offers a proven roadmap for building a successful career in Product Marketing. Discipline, consistency, and persistence are the key to success in the program.
Couldn’t I find this material online for free?
The Internet is littered with excellent advice about Product Marketing and other informational content but that content is not always curated by practitioners. With that said, the majority of what you find online is superficial.
It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.
Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn.
Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.
Better yet, you’ll have a community of product marketers who can support you emotionally and intellectually. By the end of the program, you will be ready to kickstart your journey as a product marketing professional.
It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.
Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn.
Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.
Better yet, you’ll have a community of product marketers who can support you emotionally and intellectually. By the end of the program, you will be ready to kickstart your journey as a product marketing professional.
What’s included with the program?
This program takes place online, so no travel is required.
With your tuition, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you’ll interact with your batchmates.
You’ll retain access to the program materials and community indefinitely after the program ends.
With your tuition, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you’ll interact with your batchmates.
You’ll retain access to the program materials and community indefinitely after the program ends.
Refund Policy
©️ 2024 Sisinty Pvt. Ltd. All rights reserved.
Refund Policy
Thanks for your interest in GrowthSchool. We ensure to provide an excellent experience and learning to all our users. As with any online purchase experience, some terms and conditions govern the Refund Policy. When you purchase a program on GrowthSchool, you agree to our Terms & Conditions and refund policy.
Our refund policy is as follows:
Once you purchase and make the required or partial payment, there will not be any changes or modifications to the same, nor will there be any refund.
GrowthSchool reserves the right to postpone/cancel the course, change the structure of the course or change the list of speakers. If GrowthSchool cancels the entire course, we'll refund 100% of the course fees to the Subscriber.
Once the program begins, we will initiate no refund if the course timeline is extended.
We will issue no refund if the course commencement date is changed.
No refunds or credits will be available for participants who fail to attend the course.
There will be no refunds if the structure/content of the course is altered.
GrowthSchool reserves the right to revise the terms & conditions of this policy without any prior notice.
The course is non-transferable.
The course cannot be transferred to others in case you are unable to take the course under any circumstances.
Our refund policy is as follows:
Once you purchase and make the required or partial payment, there will not be any changes or modifications to the same, nor will there be any refund.
GrowthSchool reserves the right to postpone/cancel the course, change the structure of the course or change the list of speakers. If GrowthSchool cancels the entire course, we'll refund 100% of the course fees to the Subscriber.
Once the program begins, we will initiate no refund if the course timeline is extended.
We will issue no refund if the course commencement date is changed.
No refunds or credits will be available for participants who fail to attend the course.
There will be no refunds if the structure/content of the course is altered.
GrowthSchool reserves the right to revise the terms & conditions of this policy without any prior notice.
The course is non-transferable.
The course cannot be transferred to others in case you are unable to take the course under any circumstances.