Past Students from Top Brands like
This program is for you if you are a...
Owing to the nature and complexity of the product marketing function, companies are willing to pay higher salaries for skilled product marketers who are few and far.
India now has 100+ Unicorns, almost a year sooner than anticipated. The product space is booming in the nation which implies very high demand for product marketers as well.
No two days are alike for a product marketer. You get to work with several teams such as Product, Sales and Marketing helping shape your organization's overall function & steer it forward.
You can shape the job role the way you want depending on the product and the organization you’re working with.
Product Marketing gets you international exposure and opens up opportunities to work for international companies as well.
The session helped me clear my interview for Consumer + Product Marketing role with a Singapore based Fintech company and he's been a helpful guide ever since with any query that's popped up in my day-to-day work. I highly recommend the course to anyone who's looking to transition into Product Marketing roles."
Here’s what you’ll learn in the program
What our Happy Learners are saying..
How does the program work?
All the peers come together for the sessions, live, along with the mentor! As we go through the content, we clear doubts immediately.
Why just learn from me, when you can learn from my peers and other mentors too? I invite the best Product Marketers in India and the world, do get a truly holistic picture.
Once we go through the material together, you can always revisit any segment on your own as well using the on-demand video track.
You learn and grow best when you are surrounded by like-minded people!
You will be part of a community where you can network, share opportunities, and build relations.
Learning alone online can be boring & difficult. So, this program is structured in a different model:
Learn - Ask Questions - Discuss - Apply
Every week, there will be a live session for you to discuss and share ideas with your peers. Jam on different problem statements so that you can meet people and learn together.
I am Siddhartha, a mechanical engineer turned Product Marketer turned Marketing Head. Wait, this transition was not simple or straightforward!
I began my career with Jindal Stainless Ltd. as a mechanical engineer. There, I realized I wanted to shift from the old-school manufacturing sector to the new-age services sector. I decided to exit the manufacturing world and enter the marketing industry.
I pursued my master's from MICA, joined Shiksha(.)com right when the digital marketing space was booming in India. I went on to work at Sulekha(.)com, and where I also doubled up as a Product Manager.
I was handling Performance Marketing budgets in crores at these organizations.
I noticed the next big space in India was tech products (B2B SaaS to be specific). Fast forward, I found a Marketing Operations opportunity at Freshworks, and I grabbed it.
At Freshworks, I successfully executed my first product marketing project and which got me a podium finish at the coveted Freshworks Hackathon. This opened up the path for me to becoming a Product Marketer at VWO. Here, my successes with Product Marketing and Content Marketing got me promoted to Marketing Head for North America, and I couldn’t be happier or prouder!
When product marketing aspirants started reaching out to me in 2020, I realized there was a severe lack of knowledge about this domain. So far, I have mentored 200+ students over the last two years, which has given me an insight into knowledge gaps out there and a peek into what learning gaps exist for aspirants. I have also been able to help many students successfully transition into product marketing roles.
- Old-school fields
- Plateaued growth
- New-age field
- Vast learning because of wide exposure
- High growth rate
- Career satisfaction and happiness
- Solid command over language
What you’ll get...
It will help you get a better understanding of Product Marketing, important skills involved in product marketing, demand generation, and more for product-based organizations.
With that said, you will have the best results in the program if you can devote the time and energy needed to develop your product marketing acumen and systems.
The live calls and material provide a step-by-step roadmap to building your career in the Product marketing domain. The more aligned you are with that goal, the better.
We also encourage you to attend the other live calls, but it’s not a problem if you can’t. The main thing you’ll miss is the “breakout rooms”, where fellow product marketers give feedback & discuss in small Zoom groups.
Otherwise, you’re able to watch the session recordings and participate in discussions and feedback on the community forum.
This program is a sprint, and you’ll be asked to execute things as well. The live sessions will be at least 60 minutes.
They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program of five weeks. This program is created for ambitious and intellectually curious people who want to kickstart their Product Marketing journey and make a remarkable difference in the product field.
The program is designed to slot into your current life and schedule. With that said, you’ll need to block off time each week for focused learning, collaboration, and individual execution.
Growing up, your best teachers always pushed you harder than you would have pushed yourself. That’s what will happen in this Product Marketing Program. Most online programs don’t lead to results because they ask for too little from their students.
But as you know, quick hacks and cheap tricks are ineffective. They don’t stand the test of time. This program is the opposite. There are no secrets or shortcuts.
Instead, the program offers a proven roadmap for building a successful career in Product Marketing. Discipline, consistency, and persistence are the key to success in the program.
It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.
Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn.
Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.
Better yet, you’ll have a community of product marketers who can support you emotionally and intellectually. By the end of the program, you will be ready to kickstart your journey as a product marketing professional.
With your tuition, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you’ll interact with your batchmates.
You’ll retain access to the program materials and community indefinitely after the program ends.