Cohort Size - 70 Seats Only!
Deadline 18th Mar 2023
Apply Now

Become a Pro in Performance Marketing

Become a data-driven marketer in 10 weeks by learning strategies our mentors have used in ads spend of over 1000 crores.

Application deadline
18th March 2023
Cohort starts on
19th March 2023
The cohort is limited to 70 people.
Hurry up! Join now.
Mentored by
Varun Mehta
AVP, Digital Marketing - OYO

Ex - Sr. Campaign Manager - Google
A marketing professional with 10+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing and Marketing Automation.

Brands that Varun has helped

Who is this program for?

Mid-level Digital Marketing & Performance Marketing Professionals
Who wants to be part of a growing community of some of the best minds in the industry
Digital Marketers & Marketing Professionals
Who wants to transition to an in-demand & profitable career.
Who want to pursue a lucrative career in digital & performance marketing
Working Professionals (From Data, Analytics, Web, UX, Product)
Who wants to transition to an in-demand & profitable career.
Marketing Freelancers
Who wants to increase their revenue-generation opportunities, acquire bigger clients
Social Media Marketers
Who wants to grow their skill-set in Performance Marketing

What will you learn?

Week 1
Fundamentals of Performance Marketing
  • The Fundamental Concepts of Performance Marketing
  • Finding your target audiences
  • Picking the right channels
  • Stealing from competitors
  • B2B – Performance Marketing
  • B2C – Performance Marketing
  • Metrics to Master in PM
Week 2
Value Proposition, Ad Copy/Creative and Tests
What You Will Learn
  • Message Matching
  • Ad Copy – Foundation
  • Writing ads that get people to click
  • Ad Creative – Foundation
  • Designing ads that get people to buy
  • Popular Ad Copy Frameworks
  • Audience Stages
  • Funnel creation & mapping
  • Ad Teardown
  • Audience Research Tools
  • VOC Research
  • Value proposition – Frameworks
  • Ad Copy – Frameworks & Formulas
Projects you will be doing
  • Build your own value proposition
  • Writing Ad copies for your business
  • Designing ads for your business
  • Message Match – Full Funnel Setup
Week 3
Advanced Conversion Tracking
What You Will Learn
  • Understanding Conversion Events
  • Setting up conversion tracking
  • Introduction to Analytics Platforms
  • 6 Google Analytics – Essentials
  • Google Tag Manager – Essentials
  • Segment – Essentials
  • Matamo – Essentials
  • Mixpanel – Essentials
Projects you will be doing
  • Google Analytics configuration
  • Google Tag Manager configuration
  • Segment configuration
Week 4 & 5
Deep Dive into Facebook and Google Ads
What You Will Learn
  • Facebook Ads – Foundation
  • Google Ads – Foundation
  • Programmatic, DV 360 & Oracle Bluekai -Foundation
  • Cold Traffic Campaign Strategies
  • Warm Traffic Campaign Strategies
  • Hot Traffic Campaign Strategies
  • Campaign Troubleshooting Strategies
  • Campaign Scaling Strategies
Projects you will be doing
  • Facebook Ads Setup & Review
  • Google Ads Setup & Review
  • Keyword Intent – B2C
  • Keyword Intent – B2B
  • Running your first experiment
Week 6 & 7
Media Planning & Buying
What You Will Learn
  • Awareness + Acquisition channels overview
  • Truth about awareness channels
  • Affiliate Marketing – Deep Dive
  • Ad Networks – Deep Dive
  • App Campaigns – Deep Dive
  • Programmatic vs Direct Buying
  • Audience Building Strategies
  • Offer Building & Ad Optimization Strategies
Projects you will be doing
  • B2B – Media Plan
  • B2C – Media Plan
  • App Marketing – Roadmap
  • Programmatic Stack – Research
Week 8
Understanding Attribution & Automation
What You Will Learn
  • Ad automation – Deep Dive and Hacks
  • Attribution Fundamentals
  • Commonly available attribution models
  • Pros Vs Cons of the most common models
  • B2B & B2C Attribution Models
  • Ad Automation – Tools
  • Budget, Bid, Audience & Creative Automation
Projects you will be doing
  • Build your own custom attribution model
  • Ad Automation – Deep Dive & Hacks
Week 9
1 Week of Interview Preparation
  • Understand what it takes to grow in a career
  • Reasons why companies hire you & ways in which you can add value
  • Salary expectation & negotiation
  • How recruiters look at your candidature
  • Switching jobs/industries
  • Identifying and overcoming psychological biases that impede your career growth
  • Mid-life career crisis & dealing with age bias & Creative Automation
  • Finding & Cracking Opportunities
  • Job search tools and methods to get hunted
  • Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
  • Salary & Negotiating
Week 10
1 Week of Career Acceleration Guidance
Grow in your existing Performance Marketing Career
  • Plan your own performance first as a performance marketeer
  • Negotiate your own performance bonus on completion of revenue targets - 20%-30%
  • Roadmap to increase your salary by 30% in the same organisation.
  • Salary & NegotiatingUnderstanding & Managing performance appraisals
  • Reach Out Through Linkedin & Other Online Portals
  • Ace In Telephonic & Video Interviews
  • Developing A Network for long term growth

Why Join the Personalized Performance Marketing Cohort with Varun?

Cohort of only 70 people so you can get guidance.
Access to an Experienced Mentor for 10 weeks.
Get your dream job as a Performance Marketer faster.

How does a typical week look like in the cohort?

First 8 Weeks
Watch On-Demand Video Content by Deepan Siddhu & Ashwin Palo
Work on Projects to execute what you learnt
Weekly Live Q&A Sessions with Varun
Last 2 Weeks
Interview Preparation with Varun

Meet the Program Director

Varun Meta

AVP Digital Marketing - OYO

Hey guys, I’m Varun Mehta, a seasoned marketing professional with about 10 years of experience in delivering sustainable growth and performance based results for early stage startups as well as million dollar companies.

After completing my MBA from IIM Rohtak, I started my journey in digital marketing with CRM, User Retention and Content Marketing and eventually gained expertise in Performance Marketing.

I had the opportunity to consult and deliver media solutions for some of the biggest US advertisers while I was working with Google. My current role at OYO as an AVP of Digital Marketing revolves around leading user acquisition efforts to grow direct demand for OYO Vacation Homes in Europe.

Also, Access to Masterclasses
from Industry Experts like

Larry Kim
Udit Goenka
Founder - PitchGround
Benton Crane
Guillaume Moubeche
Founder & CEO
Ovais Ahmed
Director - Performance Marketing
Shalabh Jaiswal
Senior Marketing Associate
Nirman Dave
Load More

How it works?

Application  Process

Fill out the application form to apply for the Program

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values. 


Successful candidates will receive an email.

Fellowship Kick-off & Onboarding

Welcome to the 10-week madness, to learn, and hit your goals.

Build Relations

Meet & network with your fellows


Celebrate your deals with the community

Program Details

Ready to Join?

More than 50 people have already applied for the program. So make sure you apply now!
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
Apply Now
The cohort is limited to 70 people.
Hurry up! Join now.

What you get:

Access to a powerful community of Marketers and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have wokred in prominent startups.

FAQs: Here’s everything you may ask...

What is this program about?
This program will help you KICKSTART your performance marketing journey.

It will help you understand the nitty-gritty involved in performance marketing.  Understand each component deeply. This program is designed to get you industry-ready in 8 weeks + 2 weeks. With interview preparation and live access to the community.
Is this a completely live program?
No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.
Are there any prerequisites for this program?
1-to 2 years of experience in the marketing field is what we are looking at here + a willingness to provide time towards learning and exploring this high reward field.
What if I can’t make the live sessions?
The program is designed to work with your schedule. Although we highly encourage you to attend the live sessions it’s not a problem if you can’t.

You’re able to watch the session recordings and participate in discussions and feedback on the community forum.
How much access do I get to Deepan, Ashwin & Varun?
You’ll have complete access to Deepan & Ashwin’s content for learning but they won’t be a part of any interactions. Whereas, you’ll have weekly live sessions with Varun. 

We can’t promise that He will reply to every single message, but He will be active during the live sessions.

He will answer questions, provide feedback, and share his private notes to address common pain points.
What deliverables will I walk away with?
This program is all about upskilling, taking action, and getting industry-ready. 

In the first 8 weeks of the program, you’ll learn all the important components of performance marketing including; fundamentals of performance marketing, creating copies that convert, creating value prop, advanced conversion tracking, understanding google and Facebook ads, media buying, and planning, understanding attribution and automation. 

Once you complete your 8 weeks of upskilling, you’ll be guided on how to go about finding opportunities. From resume preparation to interview preparation, this program will help you become industry-ready.
Couldn’t I find this material online for free?
Yes, the internet is full of information but too much information can confuse and overwhelm you.The information on the internet is littered with excellent advice about performance marketing. With that said, the majority of what you find online is superficial.

It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.

Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn strategically.

Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.

This program is created by REAL practitioners, who understand the topic to its depth.
What kind of opportunities I can expect after the program?
When we talk about opportunities for performance marketers, there are a plethora of opportunities you can either choose to freelance or pick up a part-time or full-time role in any organization that best fits your interest.
I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?
You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.