Cohort Size - 70 Seats Only!
Deadline 15th May 2023
Apply Now

Become a Pro in Performance Marketing

Become a data-driven marketer in 10 weeks by learning strategies our mentors have used in ads spend of over 1000 crores.

Application deadline
10th June 2023
Cohort starts on
17th June 2023
The cohort is limited to 100 people.
Hurry up! Join now.
Mentored by
Sumit Verma
Media Account Specialist Lead at Google.
A Marketing Professional with 10+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing and Marketing Automation.

Brands that Sumit has worked with

Who is this program for?

Mid-level Digital Marketing & Performance Marketing Professionals
Who wants to be part of a growing community of some of the best minds in the industry
Digital Marketers & Marketing Professionals
Who wants to transition to an in-demand & profitable career.
Founders/marketing agency owners
Who want to increase their revenue-generating opportunities and acquire bigger clients
Working Professionals (From Data, Analytics, Web, UX, Product)
Who wants to transition to an in-demand & profitable career.
Marketing Freelancers
Who wants to increase their revenue-generation opportunities, acquire bigger clients
Social Media Marketers
Who wants to grow their skill-set in Performance Marketing

Course Curated by

Deepan Siddhu

Director - Digital at Webenza

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I've helped include: Amazon, Dell, AirAsia

What will you learn?

Week 1
Fundamentals of Performance Marketing
  • The Fundamental Concepts of Performance Marketing
  • Finding your target audiences
  • Picking the right channels
  • Stealing from competitors
  • B2B – Performance Marketing
  • B2C – Performance Marketing
  • Metrics to Master in PM
Week 2
Value Proposition, Ad Copy/Creative and Tests
What You Will Learn
  • Message Matching
  • Ad Copy – Foundation
  • Writing ads that get people to click
  • Ad Creative – Foundation
  • Designing ads that get people to buy
  • Popular Ad Copy Frameworks
  • Audience Stages
  • Funnel creation & mapping
  • Ad Teardown
  • Audience Research Tools
  • VOC Research
  • Value proposition – Frameworks
  • Ad Copy – Frameworks & Formulas
Projects you will be doing
  • Build your own value proposition
  • Writing Ad copies for your business
  • Designing ads for your business
  • Message Match – Full Funnel Setup
Week 3
Advanced Conversion Tracking
What You Will Learn
  • Understanding Conversion Events
  • Setting up conversion tracking
  • Introduction to Analytics Platforms
  • 6 Google Analytics – Essentials
  • Google Tag Manager – Essentials
  • Segment – Essentials
  • Matamo – Essentials
  • Mixpanel – Essentials
Projects you will be doing
  • Google Analytics configuration
  • Google Tag Manager configuration
  • Segment configuration
Week 4 & 5
Deep Dive into Facebook and Google Ads
What You Will Learn
  • Facebook Ads – Foundation
  • Google Ads – Foundation
  • Programmatic, DV 360 & Oracle Bluekai -Foundation
  • Cold Traffic Campaign Strategies
  • Warm Traffic Campaign Strategies
  • Hot Traffic Campaign Strategies
  • Campaign Troubleshooting Strategies
  • Campaign Scaling Strategies
Projects you will be doing
  • Facebook Ads Setup & Review
  • Google Ads Setup & Review
  • Keyword Intent – B2C
  • Keyword Intent – B2B
  • Running your first experiment
Week 6 & 7
Media Planning & Buying
What You Will Learn
  • Awareness + Acquisition channels overview
  • Truth about awareness channels
  • Affiliate Marketing – Deep Dive
  • Ad Networks – Deep Dive
  • App Campaigns – Deep Dive
  • Programmatic vs Direct Buying
  • Audience Building Strategies
  • Offer Building & Ad Optimization Strategies
Projects you will be doing
  • B2B – Media Plan
  • B2C – Media Plan
  • App Marketing – Roadmap
  • Programmatic Stack – Research
Week 8
Understanding Attribution & Automation
What You Will Learn
  • Ad automation – Deep Dive and Hacks
  • Attribution Fundamentals
  • Commonly available attribution models
  • Pros Vs Cons of the most common models
  • B2B & B2C Attribution Models
  • Ad Automation – Tools
  • Budget, Bid, Audience & Creative Automation
Projects you will be doing
  • Build your own custom attribution model
  • Ad Automation – Deep Dive & Hacks
Week 9
1 Week of Interview Preparation
  • Understand what it takes to grow in a career
  • Reasons why companies hire you & ways in which you can add value
  • Salary expectation & negotiation
  • How recruiters look at your candidature
  • Switching jobs/industries
  • Identifying and overcoming psychological biases that impede your career growth
  • Mid-life career crisis & dealing with age bias & Creative Automation
  • Finding & Cracking Opportunities
  • Job search tools and methods to get hunted
  • Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
Week 10
1 Week of Career Acceleration Guidance
Grow in your existing Performance Marketing Career
  • Plan your own performance first as a performance marketeer
  • Negotiate your own performance bonus on completion of revenue targets - 20%-30%
  • Roadmap to increase your salary by 30% in the same organisation.
  • Salary & Negotiating
  • Understanding & Managing performance appraisals
  • Reach Out Through Linkedin & Other Online Portals
  • Ace In Telephonic & Video Interviews
  • Developing A Network for long term growth

Learn and Navigate through the future - Use AI to your advantage

Exclusive Module on Leveraging AI & ChatGPT as a Performance Marketer
  • Personalized ad creatives: Resonate with your TG and maximize engagement.
  • Sentiment analysis & social listening: Monitor brand reputation & get actionable insights.
  • A/B testing & multivariate experiments: Rapidly iterate and optimize campaign elements.
  • Content optimization: Optimize Keywords and content strategy for better organic reach.
  • Boost productivity: Learn the art of prompt engineering and get mundane tasks done.
  • Future-proofing: Master AI and ChatGPT to stay competitive and advance as a marketer.

Why Join the Personalized Performance Marketing Cohort with Sumit?

Cohort of only 70 people so you can get guidance.
Access to an Experienced Mentor for 10 weeks.
Get your dream job as a Performance Marketer faster.

How does a typical week look like in the cohort?

First 8 Weeks
Watch On-Demand Video Content by Deepan Siddhu & Ashwin Palo
Work on Projects to execute what you learnt
Weekly Live Q&A Sessions with Sumit
Last 2 Weeks
Interview Preparation with Sumit

Meet the Program Director


Media Account Specialist Lead at Google

Marketing professional with over 10 years of extensive domestic and global experience in Digital Marketing with extensive exposure to a gamut of areas including strategy, operations, project/program management, marketing, customer relationship management and analytics. Helped in setting up new operations and scaling them up into sustainable & profitable businesses and engaging with global leadership/decision makers/influencers and gaining buy-in for strategic initiatives.

I've previously worked with Facebook (now Meta) in multiple roles driving growth, strategy and operations. I've also worked on building Grofers (now BlinkIt) leading their digital marketing (acquisition, revenue growth & brand awareness). I'm currently working at Google as a Media Account Specialist Lead driving digital marketing for consumer brands such as Nestle, Danone, Keurig etc.

Also, Access to Masterclasses
from Industry Experts like

Larry Kim
Udit Goenka
Founder - PitchGround
Benton Crane
Guillaume Moubeche
Founder & CEO
Ovais Ahmed
Director - Performance Marketing
Shalabh Jaiswal
Senior Marketing Associate
Nirman Dave
Load More

Here’s what previous mentees say about the program

Shahrukh Shaikh
I was very sure of the quality of the course as I had previously attended the workshop by Deepan. Half way into the course I was thinking of switching into some digital marketing agency where I can implement my course knowledge. Within a week I was interviewed by a Performance Marketing agencies in Pune, When I told them I was a doing a PM course from Growth School. I was offered the job. Thanks a lot Growth School TEAM.
Sukhsagar Singh
I enrolled into this program for personal growth and bringing performance marketing to my tier-II city. I must say the quality of content and the expert advice from the mentor has helped me gain a lot of knowledge. I've been doing digital marketing for the past 4 years but this course and the workshops exposed me to the case-study based practical knowledge enhancing my current skillset. I'd recommend GrowthSchool to anyone and everyone who wants to gain practical exposure in a short frame of time, learning from the experts in the domain.
Urshita Patel
Overall, I found the performance marketing course a valuable investment in my professional development. The instructors were knowledgeable and engaging, and the course material was comprehensive and up-to-date. I appreciated the practical, hands-on approach to learning, which allowed me to apply the concepts I learned in real-world scenarios. The course was well-structured and easy to follow, and the online platform was user-friendly. I would highly recommend this course to anyone looking to improve their skills in performance marketing
Megha Chowhan
Performance Marketing was my 3rd program at GrowthSchool. I started getting offers post this course! All the mentors are really amazing, the content was detailed, every time I get so many new things to learn. The assignments are explained in a detailed manner and were really helpful. The extra resources provided helped a lot. Being a Digital Marketer, this Performance Marketing course was more like a cherry on top in boosting my career. Thank you team for all your guidance and wonderful course.”- Megha Chowhan
N Sai Kumar
I think this course is priceless! I learned so many tools and tactics, how to use them, when to use them. If you are managing a company page or brand page and don't know how to use it smartly - this course will teach you a lot.
Manguirish Nadkarni
Learnt real practical ways of how to optimize and scale your campaigns. Learnt a lot about researching audience, brand and competitors which has been a very crucial for me to create templates which has helped me to pitch advanced programs to our customers and upsell our business services. I will recommend this program for my team as well. I am making a pitch to my management to include this program for as part of our team training.
Vishnu Mallah
Ever since I added my polished and highly effective pitches and tasks to my LinkedIn profile, the influx of multiple job offers per week has been nothing short of remarkable. It's evident that my dedication and hard work in media and performance have not gone unnoticed, as 7 CEOs from various media agencies and product companies have reached out to me to discuss how my expertise in performance could elevate their businesses and Media returns

How it works?

Application  Process

Fill out the application form to apply for the Program

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values. 


Successful candidates will receive an email.

Fellowship Kick-off & Onboarding

Welcome to the 10-week madness, to learn, and hit your goals.

Build Relations

Meet & network with your fellows


Celebrate your deals with the community

Program Details

Ready to Join?

More than 50 people have already applied for the program. So make sure you apply now!
FYI: We go through every application very carefully and handpick each cohort member so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.
Apply Now
The cohort is limited to 70 people.
Hurry up! Join now.

What you get:

Access to a powerful community of Marketers and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have wokred in prominent startups.

FAQs: Here’s everything you may ask...

What is this program about?
This program will help you KICKSTART your performance marketing journey.

It will help you understand the nitty-gritty involved in performance marketing.  Understand each component deeply. This program is designed to get you industry-ready in 8 weeks + 2 weeks. With interview preparation and live access to the community.
Is this a completely live program?
No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.
Are there any prerequisites for this program?
1-to 2 years of experience in the marketing field is what we are looking at here + a willingness to provide time towards learning and exploring this high reward field.
What if I can’t make the live sessions?
The program is designed to work with your schedule. Although we highly encourage you to attend the live sessions it’s not a problem if you can’t.

You’re able to watch the session recordings and participate in discussions and feedback on the community forum.
How much access do I get to Deepan, Ashwin & Sumit?
You’ll have complete access to Deepan & Ashwin’s content for learning but they won’t be a part of any interactions. Whereas, you’ll have weekly live sessions with Sumit

We can’t promise that He will reply to every single message, but He will be active during the live sessions.

He will answer questions, provide feedback, and share his private notes to address common pain points.
What deliverables will I walk away with?
This program is all about upskilling, taking action, and getting industry-ready. 

In the first 8 weeks of the program, you’ll learn all the important components of performance marketing including; fundamentals of performance marketing, creating copies that convert, creating value prop, advanced conversion tracking, understanding google and Facebook ads, media buying, and planning, understanding attribution and automation. 

Once you complete your 8 weeks of upskilling, you’ll be guided on how to go about finding opportunities. From resume preparation to interview preparation, this program will help you become industry-ready.
Couldn’t I find this material online for free?
Yes, the internet is full of information but too much information can confuse and overwhelm you.The information on the internet is littered with excellent advice about performance marketing. With that said, the majority of what you find online is superficial.

It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble.

Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn strategically.

Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.

This program is created by REAL practitioners, who understand the topic to its depth.
What kind of opportunities I can expect after the program?
When we talk about opportunities for performance marketers, there are a plethora of opportunities you can either choose to freelance or pick up a part-time or full-time role in any organization that best fits your interest.
I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?
You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.