Application deadline
31st Mar'23
Batch Starts
21st July 2024

How is Growth Hacking Different from Marketing?

The Growth Funnel
What is Growth Hacking?
Growth hacking is all about running experiments and creating strategies for the exponential growth of the company while spending as little as possible.
Funnel Breakdowns of Brands which are covered in the program

People who have taken the Cohort

A 8-week cohort-based course to help you build a Growth hacking mindset and boost your career.

Who is this program for?

Marketers
  • Transform yourself into a Growth Hacker.
  • Switch to better higher-paying jobs.
  • Get countless international opportunities.
Students
  • Kickstart your career in growth hacking.
  • Get ahead and cut through your peers.
  • Stand out among your competitors.
Freelancers
  • Get world-class clients using growth tactics.
  • Upskill yourselves and increase your offerings.
  • Command a higher price in front of your clients.
Growth Hackers
  • Join the Top 1% of growth hackers.
  • Make a living out of this one skill.
  • Become a leader in your organization.
Coaches & Trainers
  • Fill seats for your courses.
  • Fast track your way to growth.
  • Stand out among your competitors.
Product Managers
  • Boost the adoption of your product.
  • Become a Product Growth Manager.
  • Better understand your customers.
Entrepreneurs
  • Get customers without spending 1000s of $$$
  • Generate high-quality leads for your business.
  • Train your marketing team in growth hacking.
Sales Managers
  • Become the center of revenue generation.
  • Upskill yourselves into a better professional.
  • Get quality customers by building growth loops.

Don't do this mentorship

If you want rapid results
This program requires a lot of unlearning and experimentation which will require patience to get better results over time
If you are looking for growth hacks
This program is about ultimate frameworks on growth that drive compounding results
If you only want to invest money on some course
This program requires your time, effort and energy to improve your business or career. Top 40% students spend 10hrs a week on learning & working on projects during 8 weeks.
You want to learn how to run ads
The program is about understanding the entire growth funnel, every step from Awareness to Revenue. And ads is a small piece of the funnel.

Testimonials

Pratik Shigli (Vivan)
Marketing Manager
Got a new job at Vauld and started making videos for Coindcx.
Ramya Anudeep
Growth & Marketing Director
Started with zero knowledge in marketing and with zero income. Now became a growth hacker and having an agency , served and serving 30+ clients from the past 11 months with a consistent income of 2 lakhs per month.
Akhand Pratap Singh
Product Manager
When I mentioned the traffic growth on their website and few other things in start of the conversation the founder got ready to have next conversation with me. That resulted getting a full time job as a Product Manager even after being a fresher.
Dr. Sushil Kumar
CPR teacher
Being in doctor profession, I was totally unaware of the online customer journey. I learnt a lot. I have more clear vision regarding online training system

But, why Become a
Growth Hacker?

₹18L
Experienced Growth Hackers earn an average of ₹18 Lakhs per annum
25000+
There are more than 25000 openings for the role of Growth Hackers
4000+
There are more than 4000 remote opportunities for Growth Hacking
“Growth Hacker is the new VP of Marketing”
-Andrew Chen

Take a sneak peek at our Program

Program Overview

Week 0

Kickoff Week

  • Learn exactly how to make the most out of this program in 8 weeks.
  • Get to know the people you are learning with through ice-breaker sessions.
  • Interact in the community and make friends to learn with for the next 8 weeks.
Week 1

Fundamentals of Growth Hacking

  • Understanding the fundamentals
  • Growth Hacking framework
  • JTBD Framework & Building a persona
  • Psychographics vs Demographics
  • OPN Deep dive
  • Finding competitors
  • Understanding competitor channels
  • Piggybacking on competitors data

Projects you'll be doing

  • Pirate Funnel Mapping
  • JBDT building for a brand
  • Build a persona for a brand
  • Competitor report
Week 2-3

Building a Kickass Landing Page that converts

  • Symmetric Messaging
  • Copywriting – LIFT model
  • Building a kickass landing page
  • Hard vs Soft Data
  • UTM setup Building a tracking plan
  • Headline & LP testing
  • Speed tracking and optimization
  • Eye-tracking test
  • Usability test

Projects you'll be doing

  • Build your landing page by writing copy using the LIFT method
  • Integrate GA, Pixel, and other tracking codes using GTM
  • Setup parameters for 4 channels & a basic tracking plan
  • Perform all the tests on the landing page and optimize the landing page based on test results
Week 4

Customer Acquisition & Marketing that works

  • Understanding Data
  • Google Analytics
  • Understanding user behavior using recordings
  • User Feedback
  • Heatmap analysis
  • Conversion Rate optimization based on learnings
  • Landing page experimentation
  • Symmetric Messaging Experimentation

Projects you'll be doing

  • Google Analytics hunt
  • Aggregate all the feedback and document them on a notion doc
  • Make changes on the landing page based on new learnings
  • Perform an A/B test
  • Perform a personalization experiment
Week 5

Understanding various Acquisition and Retention Channels

  • Retention deep-dive
  • Awareness + Acquisition channels overview
  • Understanding: CAC, LTV, CLTV.
  • Friction to value, painkillers vs vitamins, etc
  • Understanding Acquisition cost based on channel
  • Ad creative research
  • Ad creative optimization
  • Leveraging Al for ad testing without running ads
  • Ad copywriting using Al
  • Building audiences from FB groups and Scraping

Projects you'll be doing

  • Build a channel strategy for a brand/product
  • T3 and B3 of competition
  • Building your ad creatives
  • Testing your creative without ad spend
  • Building copy using GPT3
  • Conduct your first scrapping experiment
Week 6-7

Customer Lifecycle and Advanced Email Marketing

  • User lifecycle automation
  • Setting up SMS, Push, Email automation
  • User Segmentation
  • Finding emails of people who matter
  • Email list verification
  • Email warming & setup SPF, DKIP
  • Cold Email Fundamental
  • Understanding typography & iconography
  • Cold email personalisation : Image + Text
    Setting up your first cold email campaign

Projects you'll be doing

  • MixPanel Scavenger hunt
  • Design a user journey and set it up on MP
  • Setup your first cold emailing campaign
Week 8

Understanding User Onboarding, Virality and Growth Loops

  • Monetization deep-dive
  • User onboarding & WOW moment
  • Building Growth Loops
  • Referral Marketing Campaigns
  • Viral Marketing Campaigns

Projects you'll be doing

  • Identify roadblocks in the onboarding process
  • Design a referral or viral marketing campaign for a brand
Beyond 8 weeks...

It’s over? Nope!

While the program is done and you have learned everything about growth hacking, you will learn and grow together with your peers and stay connected for life through our community. 

Learn and Navigate through the future - Use AI to your advantage

Exclusive Modules on Leveraging AI & ChatGPT as a Growth Hacker
  • Data-driven decision-making: Uncover hidden patterns, trends & insights that inform strategic recommendations.
  • Predictive modeling & forecasting: Utilize AI to create accurate predictive models and forecasts, enabling proactive decision-making for clients.
  • Automation & optimization: Streamline business processes & identify areas for improvements.
  • Personalized client presentations: Effectively communicate insights & recommendations.
  • Market analysis & competitor intelligence: Utilize AI-enhanced tools to conduct in-depth market analysis and gather valuable competitor insights.
  • Boost productivity: Learn the art of prompt engineering and get mundane tasks done.
  • Future-proofing: Master AI and ChatGPT to stay competitive & advance as a consultant.

Instructed by

Apoorva Singh

Senior Manager, Strategy & Growth @ Paytm

Hi, I'm Apoorva Singh.

I specialize in turning raw data into powerful growth strategies, helping businesses use online tools to boost profits and strengthen their market position.

With an MBA from IIM Calcutta, I've built a solid foundation in marketing principlesMy expertise lies in understanding customer behavior and crafting product narratives that resonate.

At Paytm,  I lead central user growth and insights.Here, I apply my skills in customer relationship management and loyalty programs to increase user engagement and drive returns.

I'm eager to share my knowledge in growth hacking, guiding both new startups and established brands to thrive in today's competitive online marketplace.

Previously Worked at:

Co-Mentor

Vaibhav Sisinty
Founder Growthschool
Growth Hacker, Entrepreneur
Ex - Uber, Klook

Speakers from brands like

How does the program work?

WEEKLY LIVE Q&A Sessions

Have doubts about the program content or need guidance to fast-track your marketing career or facing roadblocks while scaling up your brand?I got you covered. Every week I will come LIVE and answer any question you through at me LIVE.

WEEKLY MASTERCLASSES by Industry Experts

Why just learn from me, when you can learn from my friends and mentors too?

Every week learn from marketing ninjas who have worked with brands like Accel, PitchGround, RazorPay, Springworks, and more.

ON-DEMAND CONTENT TRACK

We know coming LIVE daily to learn can be difficult. Hence I have created the on-demand video track where you can learn the most important concepts required by spending the least amount of time.

Every week, study the video content and then come up with your doubts in the QnA session.

JAMMING AND NETWORKING SESSIONS

Learning alone online is boring & tough.

So, this program is structured in a model: Learn - Ask Questions - Discuss - Apply

Hence every week, there will be a live session for you to discuss and share ideas with your peers, and jam on different problem statements so that you can meet people and learn together.

Community for Lifetime

You learn and grow best when you are surrounded by like-minded people:
You will be made part of a community where you can network, share opportunities, and build relations.

Get access to Community of 800+ growth hackers

How it works?

Application  Process

Fill out the application form.Note: SOP is mandatory to increase your chances of getting Shortlisted

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values. 

Selection

Successful candidates will receive an email.

Fellowship Kick-off & Onboarding

Welcome to the 8-week madness, to learn, and hit your goals.

Build Relations

Meet & network with your fellows

Share

Celebrate your deals with the community

Program Details

Ready to join Growth Hacking Program?

Learn from industry experts to develop a growth mindset
60+ Hours of Content
15+ Guest Sessions
8 Live QnA
Premium Growth Hacking community of marketers

What you get:

Access to a powerful community of Growth Hacking enthusiasts and mentors from top brands.
One year access to the pre-reads, curriculum, and on-demand content.
Exclusive access to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who have fueled growth in multiple million-dollar startups.
Upskill your Team;
Upscale your Business
Get the Top 1% Mentors to train your team!
Invest in the skills & knowledge of your team and unlock new levels of efficiency and innovation where business growth is not just a goal, but an ongoing journey.
Why learn with GrowthSchool?
On-Demand video content
Project driven approach to achieve outcomes
Access to network of 1000+ learners
Office hours with Mentors for clearing blockers
Brands that we have worked with
Upskill your Team
Individuals can enroll in Groups to avail Huge Discounts
Save up to 15% on
Program fees
Show Discount

FAQs: Here’s everything you may ask...

Is this a completely live program?
No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the Q&A sessions.
Do I have lifetime access to the content?
You will have access to the content for 1 year.
I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?
You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 4-6 hours a week to complete the program successfully.