Unleash the Power of ABM and Other Channels with the Enterprise Marketing Program

6-Weeks of extensive training to crack high ticket enterprise accounts

Mentored by
Aadil Bandukwala
Senior Director of Marketing @ HackerRank 
Previously Worked at

Important Dates

Application Deadline
Program Fees
25th May
08th June
Cohort Starts: 08th June

This program is for you if you are a...

B2B Marketing Professional looking to learn new age B2B marketing
Early stage B2B founder wanting to learn how to market your product
Marketing freelancer looking to generate more revenue for yourself or your clients
Marketing agency owner who wants to strengthen your team’s B2B marketing skills
B2C or D2C marketer wanting to shift to the B2B industry 
74% B2B marketers set goals but only 3% achieve them. Let me teach you how to be in the Top 3%.

Here’s what you’ll learn in the program

week 0
Kick-off Week
This is your on-boarding week and your chance to get to know your cohort members before we begin with Week 1
week 1
New Age Demand Generation & Content Marketing Models
for B2B
  • What the B2B Landscape looks like today
  • How the marketing organisations have changed to build customer trust
  • How to build a revenue marketing plan for your business
  • Prospect Community and Influencer Marketing
  • LinkedIn Live and Events Tech Stack
  • What is an Industry Advisory Board (IAB) and how to build one?
  • What is Account Based Experience (ABX)?
  • ABX Funnel and Intent Specifics
  • ABX Workflow and Processes
  • The ABX Tech Stack
  • Content Marketing for B2B Businesses
  • How to pick the right content strategy archetype
  • Projects : Content Archetypes, LinkedIn Live Event for Lead Generation, Competitor Spying, Customer Journey
week 2
Account Based Marketing (ABM)
  • What is Account Based Marketing
  • Traditional Marketing vs Account Based Marketing
  • What is the ABM strategy focus
  • Key Objectives of ABM
  • The 6 step ABM Process
  • Supercharge ABM strategy with 6Sense
  • Prepare your target account list (TAL)
  • Intent specific approach to content
  • Campaign orchestration - high vs low touch
  • Measure account engagement and growth
  • Optimise your ABM strategy and scale
  • Content Marketing for B2B Businesses
  • Account Based Marketing for a FinServ Firm!
  • Projects : Building OKRs, SWOT Analysis, Building your ABM strategy and Your ABM Dream Team!
week 3
Demand Generation via Thought Leadership
  • The making of a great demand generation team
  • The metrics beyond MQLs, SQLs and SALs
  • Your next big demand generation campaign - an example!
  • The most common demand generation pitfalls and how to address them
  • A step by step process to define personas
  • The Demand Generation Framework
  • Converting and Optimising existing in-market demand
  • Lead Scoring
  • Demand Gen vs Lead Gen
  • Lead Gen via Thought Leadership - an example!
  • Your Demand Gen Tech Stack
  • Case Study : Offline Event for B2B business
  • Projects : Defining Ideal Personas, Building Your Demand Generation Team, Lead Scoring and Grading
week 4
B2B Content Marketing 
  • Key elements of a successful content marketing campaign
  • Storytelling for B2B businesses
  • Example of AIDA, 4P and BAB storytelling
  • Where to find your next great content piece?
  • How to make users create content for you?
  • Content Marketing - B2B vs B2C
  • Building a content creation framework
  • Your Content Marketing Tech Stack
  • Integrating video in your content marketing strategy - why, what, how?
  • Prioritising SEO and SEM - how to start?
  • Content Marketing org structure
  • KPIs and metrics to track
  • Creating content clusters and topic profiles
  • UTM tracking for your content performance
  • Modern marketing model
  • Unlock data driven marketing impact
  • Examples of Video integration in your B2B Marketing Strategy
  • Projects: Content marketing competitive analysis, Find your next great content piece, KPIs and metrics to track, audit your content
week 5
Industry Advisory Board (IAB)
  • What is an IAB and how does it fit into the larger VOC?
  • When and why to start an IAB program?
  • How do you select the right board members?
  • Step by step process to start an IAB
  • Agenda on IAB Days, Key Objectives & Meeting Prep
  • Examples of successful IABs
  • How to measure ROI
  • Projects : Is IAB right for your company, member guidelines, selecting the right board members, building a deck for IAB's first meeting
week 6
Build a career in B2B!
  • Skills that companies look for?
  • Which are the domains in B2B Marketing they you can get into?
  • Where to look for opportunities?
  • How to identify the right opportunities?
  • Guidance for interview preparation
Beyond 6 weeks
Nope, it’s not over yet!
  • While the program might be complete and you may have learned how to market a B2B Product or Service successfully, you can continue to learn & grow together with your peers and stay connected with our community, for life.

How does the program work?

Learning online can sometimes be not fun, engaging nor interesting, and one-dimensional but GS is not like that.
Weekly Live Q&A Sessions

Having doubts from the program content or need guidance to fast-track of unblocking roadblocks in your marketing career?

I’ve got you covered! Every week I will come LIVE and answer any question you throw at me LIVE.

Weekly Masterclasses by Industry Experts

Why just learn from me, when you can learn from my peers and mentors too?
Every week, you get to learn from B2B Marketing ninjas who have worked with some of the most amazing brands out there.

On-Demand Video Track

We know coming LIVE daily to learn can be difficult. Hence I have created the on-demand video track where you can learn the most important concepts required by spending the least amount of time.

Every week, study the video content and then come up with your doubts in the QnA session.

Jamming & Networking Sessions

Learning alone online can be boring & difficult. So, this program is structured in a different model:

Learn - Ask Questions - Discuss - Apply

Every week, there will be a live session for you to discuss and share ideas with your peers. Jam on different problem statements so that you can meet people and learn together.

A community for Lifetime

You learn and grow best when you are surrounded by like-minded people!

You will be part of a community where you can network, share opportunities, and build relations.

Meet the Program Director

Aadil Bandukwala

Senior Director of Marketing @ HackerRank 
Ex-Belong.co, LinkedIn, Dell

I am Aadil Bandukwala, a growth-driven leader with 17+ years of experience focused on increasing marketing impact for businesses by driving measurable growth year over year. 

Currently I work as the Senior Director of Marketing at HackerRank - a technology hiring platform backed by Y Combinator, Khosla Ventures, Battery Ventures, & JMI Equity.

Before this, I oversaw Marketing at Sequoia Capital-backed Belong, was one of LinkedIn India's first Customer Success hires, and also helped launch and scale Dell's Social Media Recruiting and Employer Branding CoE in India.

I also host my own podcast, ‘The Great Indian Marketing Show’, which had been trending throughout 2021 as one of India's Best Marketing Podcasts on Apple Podcasts.

Guest sessions by

Aditi Chauhan
Global Marketing Director
Roma Sachdev
VP - Marketing
Dilip Punjabi
Country Lead - India
Vivek Roy
Client Partner,
Anitha Shivappa
Head of Sales -
SMB, India
Siddarth A Shah
Enterprise Sales Head -
LinkedIn Marketing Solutions

Here's what our alumni say about the program

By the end of the program you’ll have a clear roadmap on how to:

Build strong foundational knowledge and understanding of all things B2B demand generation
Deploy the right content and design framework to scale your B2B marketing efforts
Track KPIs and metrics to optimize for direct impact on your B2B revenue funnel 
Convert prospects into clients with effective ABX funnels and workflows
Land bigger deals faster by building strategic relationships 
Establish yourself as a B2B marketing leader & collaborate seamlessly with customers, partners & colleagues
Successfully transition from a B2C or D2C marketer to a B2B marketer

How can you join the program?

GrowthSchool B2B Marketing Intensive Program is an invite-only 5-week immersive cohort-based Intensive Program with a lifelong community to help you grow your B2B business or accelerate your career as a B2B marketer

Application  Process

Fill out the application form to apply for the B2B Marketing Intensive Program.

Application  Review

Experts review each application selecting only the people who are aligned with our goal and values.


Selected candidates will receive an email with the next steps.

Program Kick-off & Onboarding

Welcome to the 5-week madness, to learn, build relations, and hit your goals.


Meet & network with others on the same career path and financial freedom as you.


Celebrate your success with the community.

Program Details

Ready to Join?

More than 100 people have already filled the form. So make sure you apply now!

FYI : We go through every application very carefully and handpick each cohort member, so make sure you fill in the right (and most detailed) information so that we can get to know you better via the form.

What you’ll get...

Lifetime access to a powerful community of B2B Marketing Enthusiasts and people from top brands.
One year access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Opportunity to connect with Guest Mentors who are already at the bleeding edge of all innovations in Data Engineering.

FAQs: Here’s everything you may ask...

What is this program about?
This program will help you start or upskill your journey as a Marketing Manager or a Marketing Executive in the fast-growing B2B Marketing industry.

It will help you get a better understanding of the B2B Marketing industry, identify your ideal customers, learn techniques for crafting effective messages, sales presentations, generating leads, negotiating & closing deals, driving revenue, and much more. 

At the core of this program lies our efforts to help you upskill or transition into a B2B Marketing career. 
Why should I take this program now?
The B2B Marketing industry is on an unprecedented growth path. 

With an even higher demand for marketing professionals, the best time to get into B2B Marketing is NOW! 

Working in the B2B industry is empowering and economically attractive too 🤑
Are there any prerequisites for this program?
In order to attend this program, one needs to have a basic amount of marketing knowledge.
With that said, you will have the best results in the program if you can devote the time and energy needed to develop your Marketing acumen.

The live calls and material provide a step-by-step roadmap to building your career in the B2B Marketing domain. The more aligned you are with that goal, the better.
When do the live group calls & guest sessions happen?
The live sessions will take place over the weekends.Program recordings and notes from the live sessions will be available within 24 hours for those who can’t attend live.
What if I can’t make the live sessions?
Growthschool B2B Marketing Intensive Program is designed to work with your schedule.

We strongly encourage you to attend the live kickoff call on 1st October. We also encourage you to attend the other live calls, but it’s not a problem if you can’t.

The main thing you’ll miss is the “breakout rooms”, where fellow marketers and founders give feedback & discuss in small Zoom groups.

Otherwise, you can watch the session recordings and participate in discussions and feedback on the community forum.
How much access do I get to Aadil?
We can’t promise that he will reply to every single message, but he will be active during the live sessions.

He will answer questions, provide feedback, and share his private notes to address common pain points.
What deliverables will I walk away with?
This program is all about taking action.

It’s about giving you the foundation to accelerate your professional growth by building a career in B2B Marketing. By the end of the program, you will be able to know the techniques and approaches to effortlessly skyrocket your lead generation, drive revenue with content marketing, and hence build your brand with a practical first approach. This will ultimately help you kickstart or upskill your career in B2B Marketing.Beyond the tangible items, you’ll also leave with new friends and connections from around the world. GrowthSchool alumni are a growing and visible presence on social media around the Internet.
How much time can I expect to spend on the program each week?
At least 5-6 hours per week, for the 5 weeks of the program.

This program is a sprint, and you’ll be asked to execute things. The live sessions will be 60 minutes long.

They’ll take place in the evenings (IST). We also offer bonus Guest workshops and Jamming Sessions throughout the program of five weeks. 

This program is created for ambitious and intellectually curious people, who want to kickstart their B2B Marketing journey and make a remarkable difference in society.The program is designed to fit into your current life and schedule.

With that said, you’ll need to block time each week for focused learning, collaboration, and individual execution.

Growing up, your best teachers always pushed you harder than you would have pushed yourself. That’s what will happen in this B2B Marketing Intensive Program. Most online programs don’t lead to results because they ask for too little from their students.

But as you know, quick hacks and cheap tricks are ineffective. They don’t stand the test of time. This program is the opposite. There are no secrets or shortcuts. Instead, the program offers a proven roadmap for building a successful career in B2B Marketing. Discipline, consistency, and persistence is the key to success in the program.
Couldn’t I find this material online for free?
B2B Marketing is a fast-growing and challenging industry. With that said, the majority of what you find online is superficial. It’s written by content marketers who may not necessarily be experts on the subject themselves. Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn.

Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework.

Better yet, you’ll have a community of B2B Marketing professionals who can support you emotionally and intellectually. 
What’s included with the program?
With your coaching, you’ll have lifetime access to all the pre-study material, recordings of the live cohort sessions, guest sessions, and a private online community where you’ll interact with your batchmates.

You’ll retain access to the program materials and community indefinitely after the program ends.