From Beginners to Advance: Learn App Marketing in just 10 Hours

Get Instant Access to Strategic Mobile App Marketing & Secret ASO Strategies that no one tells you about to skyrocket your app downloads & revenue instantly!

Mentored by
Ashish Singh
Sr. Growth Manager @ Google
10+ years of Digital Marketing Experience
Ex- Performics
Worked with:

This program is for

Digital Marketers
Content Marketers
Growth Marketers
Product Managers
App Design & Development team
App Marketing team
SEO Professionals
Founders & Entrepreneurs
Anyone interested in learning App Marketing

Here’s what you’ll learn in the course

Module 1
App Marketing Basic: Opportunities and Growth Areas in App Marketing
  • Why App Marketing is important 
  • Why are most startup Unicorns App-based? 
  • How to release and Grow an App Successfully?
  • The App Marketing Funnel - Understand the Consumer Journey from discovery to sales and buying many more times
  • What are the core levers of app marketing?
Module 2
360 Degree App Marketing Approach - Exposure/ Awareness, Consideration, Conversion, Building solid relationship, Retention
  • Paid Marketing Channels
  •  App Store Optimization
  • Retention and Lifecycle Marketing
Module 3
Paid channels used in-app marketing: How to scale in an ROI positive manner
  • Paid Marketing Channels: Google App Campaigns, Google Search Ads, Facebook Automated App Campaign and Cross channels optimizations, Apple Search, Native Ads (Taboola, Outbrain), Snapchat Ads, etc.
  • Influencer Marketing and Partnerships
  • Campaign Optimization Architecture: EVD Framework for Campaign optimization, Campaign Evaluation using COCA
  • Guest Lecture 1: Paid App Marketing from an Expert
  • Case Study 1: Launching a new app in India - How was Airtel Wynk Launched in India?
  • Case Study 2: Scale-up of a popular D2C grocery app - Channels used, ROI, and Long term optimizations 
Module 4
App store optimization: Best ways to rank above the competition on the app store every time
  • ASO: Apple App store Vs Playstore // Customising your app your different app stores
  • ASO Tips and tools: How to boost the ranks on your App store: How to choose the right keywords to use
  • App Imagery: Imagery, Video Intro and more.
  • Guest Lecture 2: App Store Optimization from an Expert
  • Case Study 3: Story behind ASO of a popular matrimonial app
  • App Imagery: Imagery, Video Intro and more.
Module 5
Retention and Lifecycle Marketing: Learn to grow revenue from current users like a pro 
  • Understanding the RFM framework for Lifecycle marketing: Recency, Frequency: Frequency & Monetary
  • Tools to engage with your current users
  • How can you turn a non-paying user into a paying user?
  • How to avoid un-installs and increase "retention"
Module 6
Analytics and Tracking: Track right to take the right decision every time
  • Key Metrics ( Revenue Metrics, User Acquisition, Engagement Tracking, etc)
  • Introduction to Mobile Measurements Partner: Appsflyer
  • Google Play Console Vs. MMPs - How to account for attribution gap
  • Guest Lecture 3: Mobile Measurement Panel Panel Demo and Live Play
Module 7
Successful Case Studies
  • Scale up of a popular D2C grocery app - Channels used, ROI and Long term optimizations 
  • Launch, Scale & Retain - Fintech App
  • How a Payment app Transformed to one of the biggest Super App
Module 8
Putting the pieces together
  • How to Scale from 0 to 1 Million app downloads in an ROI Positive manner? 
  • How to Approach the Job Market with the knowledge of this app marketing course?
  • How to get your 1st App marketing Job

Meet your Program Director

Ashish Singh

Sr. Growth Manager @ Google10+ years of Digital Marketing ExperienceEx- Performics

Hey guys! I’m Ashish Singh and I am currently working with Google as the Senior Growth Manager, where my key role revolves around helping advertisers succeed with their Google Campaigns & maximize ROI.

Previously, I worked with Performics as the Director of Performance/Paid Media. There, I worked closely with Brands like CRED, Zee5, Licious, Disney+, and Airtel, with over a $30-40mn annual budget.

By the end of the course you’ll
have a clear roadmap on how to

Generate more revenue with your app 
Quickly go from 0 to 1000 app downloads
Avoid un-installs and increase "retention"
Scale app marketing spends while maintaining a positive ROI 
Get featured in the Apple App Store or Google Play Store using ASO
Get app traction and go through the product lifecycle journey 

What you’ll get...

Access to a powerful community of App Marketing Enthusiasts and people from top brands.
Lifetime access to the pre-reads, curriculum, and training material.
Exclusive passes to physical events and meetups in the community.
Learn from experts who are already at the bleeding edge of all innovations in App Marketing. 

Launch Offer

₹1999  ₹4999
1000+ of people have already benefitted from for this Self-Paced Program.
Start Learning Now!
✨ Get Instant access to 10+ Hours of Content ✨

FAQs: Here’s everything you may ask...

What is this course about?
It's an On-Demand program. Once you purchase the program you will get access to it within the next 5 minutes and you can watch all the videos at your own pace and also complete the assignments included in the same.

This course will help you start or upskill your journey as an App Marketer in the fast-growing Marketing industry by improving your knowledge of app marketing.
How will I access the program?
After you purchase the program, you’ll receive an email with all the details. But Here’s how you can access program content:

Step 1: Go to

Step 2: Find the login button on the menu bar and click it. If you are already a GS learner, then just sign in normally and you will find the course under the "My Courses" section. And if this is your first investment in GrowthSchool programs, then

Step 3: Click on Forgot Password, enter your email id, and click on "Reset Password"

Step 4: Create a new password: check your email for the password reset link, use that link to create a new password.

Step 5: Now, go to the login page and enter your login credentials.

Step 6: Once you are logged in you will find the programs you have bought under the "My Courses" section
Why should I take this course now?
Search interest for “App marketing” has risen by over 100% in the last 5 years according to Google Trends. With an even higher demand for marketing professionals, the best time to get into App Marketing is NOW! Working in App Marketing is empowering and economically attractive too🤑 
Are there any prerequisites for this course?
In order to attend this course, one needs to have a fair amount of fundamental marketing knowledge.
With that said, you will have the best results in the course if you can devote the time and energy needed to develop your marketing acumen.
What’s included in the program?
You’ll have lifetime access to all the pre-study material, guest sessions recordings and a private community where you’ll interact with your batchmates.

You’ll retain access to the course materials and community indefinitely after the course ends.